08/20/2026
Yo ! Been full tilt since landing in Colombia for the first ever Givelo ® cycling apparel dealer summit. My first time to Colombia and what a better way to experience it than with my friends at Givelo. Amazing riding, amazing people and the views this country offers are breathtaking. Such hospitality ! Feel so lucky for the experience and how welcoming the people are here. The culture of cycling is so ingrained here, that you can’t go anywhere without seeing the passion the people have for it. The history is everywhere, simply beautiful. Few more days to take it all in before heading home to share some amazing stories. 🤟🏾
08/14/2026
Happy Friday kids! Latest build out the door is this dreamy Time Alpe d’Huez in Brilliant Pink. Built up Super Duper Record 13 WRL, Deda Alanera RS cockpit and Lightweight tubs round out the build. Beauty!!!! Thanks for the support my friend 💜. Now you just need a dry day for its maiden voyage!
Heads up I will be away next week for “work”. Shop is open so buy some stuff and be nice to my staff. Off to see some cool kit and ride bikes with good folks. Stay tuned!
08/07/2026
Happy Friday friend’s! Latest client build is the stunning BMC Road Machine 01 One. This Dura Ace built machine needed only a few upgrades from stock to make it just perfect. Ceramicspeed Alpha BB, some plush 29mm FMB Open Tubs (measured 32mm) and a Selle Italia SLR 3D saddle round out the bits. Want to talk about ride quality? Sublime and plush. A perfect addition to anyone’s bike wardrobe. If you’re thinking new bike let’s book that consult and fit and get it going. Reminder all our bikes include a full sizing and we can customize anything. No bike out of a box and off you go. Built for riders by riders,we use what we sell. No chatbots, just humans. OK we also have dogs. ❤️
08/01/2026
Happy Long Weekend kids. We are closed but back at it on Tuesday. Planning on getting some rides in so I hope you all get some saddle time in too!
Will leave you with our latest Condor build, this beautiful Bivio Gravel. Columbus Spirit HSS Triple butted steel tubing. Designed in London and made in Italy. Built this up for a lucky lady who appreciates a silky riding rig with style. Campagnolo Ekar and rolling on some chonky 650 rubber.
Every steel Condor we build I am blown away why more people don’t have one 🤷🏽♂️. Designed by people who ride and 100% made in Italy. Also a price point that rivals many massed produced brands with lower quality tubing. Oh well such is the bike biz. But hey if you want something unique and with 78 yrs of heritage hit us up. Beautiful bikes made by some great folks. As you were.
07/25/2026
Happy Friday kids! Scorcher out there, so hope you are hydrating. How about that TDF stage today 😳. I guess Pog’s tummy is feeling a ok ! I don’t think Lenny Martinez made any friends today, but thats racing.
But I digress. Latest Factor out the door is the ever versatile Monza in Steel Green. Trying to do this color justice in pics is tough but take my word it’s stunning. Well better get to bed early tonight, another big Alpe d’Huez stage again tomorrow!
07/18/2026
Happy Friday kids! Often get asked about our process for bikes. Not your standard bike shop approach, but definitely not unique to PRW.
1. Consultation
2. Fitting
3. The build
4. Pick up and ride away (with a big smile)
We have all gotten programmed for instant gratification. In a world full of click and collect I feel you deserve more, and the wait is worth it.
Latest Track build is this 61cm Handsling built up for a long time client. Pretty much said, build me a fast Track bike that fits. Easy. I feel sorry for anyone on his wheel at the next 10 miler, as he will be making some legs ache. Thanks again for the support sir. Loved the project!
07/14/2026
Couldn’t wait till Friday to post this beauty! Latest Colnago build for an all around great human. Sold him his first Colnago for his 40th and what better way to celebrate his 50th 🥂.
V5RS built up Dura Ace Di2, Reserve 42/49 on Tune Pico SL hubs and rolling on Conti GP 5000 30mm’s. Stealthy. Whenever we build a bike at the shop we have a saying “ Is this a bike for guys like us?” Answer is hell yes. Thank you for once again trusting in the process sir!
07/10/2026
Happy Friday friends! Hope everyone is keeping up with the goings-on at the TDF. Getting spicy!
Latest client builds heading South are a set of his and her’s custom Bianchi’s. Specialissima and Infinito in Celeste livery, proper. Both built up with Dura Ace and rolling on Reserve 42/49’s with the ever so popular Tune SL Pico hubs. Love how they both turned out. Thank you for the support and trusting in the process. ❤️
07/10/2026
Not AI and no we don’t do this often or really ever. Take advantage of it. In store only and yes some exceptions apply, but I would say this covers about 70% of our current clothing inventory. Heck even have some killer kit starting at $50. Sale goes till it’s gone. Time for a new direction so help me get there.
07/07/2026
Another super fun custom Handsling build for a super fun gal. I knew it had to be purple when we started the project ! Handsling TR3 Evo rolling on Black Inc 60’s glued up with some Veloflex tubs from my secret stash. Aerocoach bar and Miche Pistard Air cranks round out the build. Simply beautiful, and fast!