Julie Kay Way

One of the biggest complaints with postpartum binders is that:
they shift when you sit,
roll when you move;
and bunch up throughout the day.

BellyBye does not do that. It sits firmly on your back and hips keeping your tummy in place no matter how you move.

Designed by a physiotherapist. Built to stay put. Shop at www.juliekayway.com

Born ready.

is back and the shopping list is already written.
24 to 26 July at Kyalami Grand Prix Circuit. SA's biggest baby outdoor expo. Everything bump to baby from over 100 local vendors who actually know what moms need.

Come for the products.
Stay for the food, the talks and the vibes.

Friday 24 July: 10am to 5pm
Saturday 25 July: 9am to 5pm
Sunday 26 July: 9am to 3pm
Kyalami Grand Prix Circuit, Midrand
R150 per adult. Kids under 16 free.

Tag your shopping partner. She needs to see this.

If you are pregnant or a new mom, this is the one event you cannot miss this July.


SA's biggest baby outdoor expo is coming and it is bringing over 100 vendors, free educational talks, kids entertainment and gourmet food all in one outdoor space.

Everything bump to baby.
Everything local.
Everything you actually need.

And Julie Kay Way will be right there in the middle of it all.

Come find us.
Come shop.
Come connect with other moms who get it.

Friday 24 July: 10am to 5pm
Saturday 25 July: 9am to 5pm
Sunday 26 July: 9am to 3pm

R150 per adult. Kids under 16 free.

Tag the mom who needs to hear about this.

It molds to your body. Warms up. And fits like it was made for you.
Because it kind of was.
BellyBye is not a one size fits all solution. It is made from medical elastic with bendable struts on either side of your spine.
As you wear it, it warms up and molds to the exact shape of your body.

It moves with you when you move.
It fits to your form.
And it stays there.
No shifting. No bunching. No discomfort.

Just support that feels like it was built specifically for you. Because a physiotherapist designed it to do exactly that.

Your body just did the most incredible thing. It deserves a binder that actually works with it.

Shop BellyBye via the link in bio.

She said it. Not us.

"It's Julie Kay or nothing!!"

tried other support belts during her pregnancy. None of them compared.
And that is exactly why BellyUp exists. Because generic off the shelf products were never going to cut it for a growing, changing, working hard pregnant body.

Physio-designed.
Comfort you feel from the first wear.
Support that actually understands your anatomy.

Come experience it in person at Flair Baby & Toddler Market


24 to 26 July 2026
Or shop via the link in bio.

We are officially a vendor at Flair Baby & Toddler Market
And we cannot wait to see you there.

Flair is SA's biggest baby outdoor expo and this year Julie Kay Way will be right in the middle of it all.

Come find us.
Touch the products.
Ask your questions.
Get fitted in person.

BellyUp for pregnancy | BellyBye for postpartum.
One stand. Everything you need.

And while you are there, enjoy gourmet food stalls, free informative talks, kids entertainment and so much more.

Friday 24 July: 10am to 5pm
Saturday 25 July: 9am to 5pm
Sunday 26 July: 9am to 3pm
Kyalami Grand Prix Circuit, Midrand
R150 per adult. Kids under 16 free.

Tag someone who needs to be there.

Nobody warned you about the back pain.
The pelvic pressure.
The sciatica.

As your belly grows your center of gravity shifts and your body takes strain it was never designed to carry alone.

BellyUp was designed to lift that load. Support your back, hips and pelvis so you can move, sleep and exercise comfortably.

Worn from early pregnancy all the way to your due date.
Shop via the link in bio.