SAIL

Q: Why event management?

People often ask me this question. It certainly wasn't for the money.

The truth is, most people only ever experience the finished product. They see the lights, the music, the speakers, the entertainment and the smiling guests. What they don't see is the thousands of decisions, moving parts and contingency plans that made that experience feel effortless.

That's the part I love.

I enjoy bringing order to chaos. I thrive under pressure, enjoy solving complex problems and genuinely get excited by finding practical solutions before anyone else even realises there's a problem. Some people call it stressful. I call it Tuesday.

Q: What do you bring to Flooid?

For me, great events are built on great relationships.

Whether I'm working with clients, suppliers or colleagues, I believe trust is the foundation of everything we do. I'm equally comfortable leading a team or rolling up my sleeves alongside one. I'm self-motivated, accountable and take ownership of every project I'm involved in.

More than anything, I bring energy and passion. Every event deserves to feel like the most important event in the room because, for that client, it is.

My goal is always simple: create exceptional experiences while making the process as seamless as possible for everyone involved.

Q: What is a career highlight for you?

After 25 years in the events industry (I'm not old, I just started young!), it's difficult to choose one standout project - but being part of the local delivery team for LIV Golf South Africa will always be one of the highlights of my career.

The scale, pace and operational complexity were unlike anything I'd experienced before. Working alongside an international organisation with incredibly high standards challenged us to elevate every aspect of our delivery.

What made the project special wasn't just the event itself, it was the collaboration. Multiple teams, suppliers and stakeholders had to operate as one. Success came down to meticulous planning, clear communication, robust systems and staying calm when the unexpected inevitably happened.

Watching a world-class event come together, knowing the countless hours of work that happened behind the scenes, reminded me why I love this industry.

Q: What would you say to someone wanting to get into events?

Be passionate.

Not interested. Not curious. Passionate.

Because you're not attending the party, you're creating it.

While everyone else is enjoying themselves, you're behind the scenes solving problems nobody knows exist, making hundreds of decisions and ensuring every guest has an incredible experience. It's hard work. It's demanding. It's unpredictable.

But if you love creating moments people will remember long after the lights go down, there's no better industry in the world.

We're proud to have facilitated a multi-year sponsorship partnership between Stella Artois and the Nedbank Polo Cup.

Seeing this collaboration on display was a rewarding milestone, not only for both brands but for the continued growth of premium sports sponsorship in South Africa.

Congratulations to the teams behind Stella Artois and the Nedbank Polo Cup. We're proud to have played a role in bringing this partnership together and look forward to seeing it flourish in the years ahead.

Some partnerships are worth the wait.

Last year, we had the opportunity to secure a sponsorship agreement between OUTsurance and Bulletjie Rugby, and on 6 June 2026, we saw that partnership come to life at the OUTsurance Bulletjie Day.

For us, sponsorship is never just about closing a deal. It's about identifying the right brand, the right property, and creating a partnership that adds value to everyone involved.

Seeing OUTsurance proudly represented as an official sponsor at an event that brings together young players, families, and communities was a rewarding reminder of why we do what we do.

We're proud to have played a part in making this partnership happen and look forward to seeing it continue to grow.

For nearly three decades, South African Fashion Week has been a launchpad for creativity, innovation, and the future of African fashion.

Since 1997, SAFW has championed South Africa’s most talented designers, bringing together industry leaders, media, trendsetters, and fashion-conscious consumers on one of the continent’s most influential fashion platforms.

Now, your brand has the opportunity to be part of the story.

Align with a platform that celebrates creativity, drives cultural influence, and connects brands with a highly engaged audience through exclusive naming rights and sponsorship opportunities.

Get in touch to explore partnership opportunities:

Malcolm Drysdale | [email protected] | 082 609 6527

We had the pleasure of hosting both longstanding partners and new clients at our Chef's Table event. Here, we had the chance to step away from the boardroom, connect over great food, and celebrate the relationships that drive our business forward.

To every brand that has placed its trust in SAIL Brand Connect, thank you. Your partnership means everything to us, and we're grateful to be part of your journey.

To our newest relationships, welcome. We look forward to building partnerships that are just as rewarding and long-lasting.

Here's to meaningful connections, shared success, and many more milestones together.

South Africa vs Scotland
Saturday 11 July | Loftus Versfeld Stadium📍

Limited packages available - grab yours before it's too late - Link in bio
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