Metalab

METALAB X GRAY IS OFFICIALLY LIVE FAM 🌈🤍

This one honestly makes me emotional to type. What started as a random conversation in the car on the way to playschool… turned into something so much bigger than a flavour.

Rainbow Marshmallows BRIDGE Protein was created by Gray with a simple idea: make something fun for everyone… and use it to help kids who aren’t as lucky. And today is finally the day we launch it, after over a year in the making!

A portion of every single tub sold is being donated to , a place doing truly life-changing work for children who need love, safety, and a second chance.

If you want to learn more about Hearts of Hope and the incredible work they do, you can read all about them directly on the product page 🤍

And to my METALAB fam… thank you.

Thank you for supporting this brand, for believing in what we’re building, and for giving me the opportunity to create moments like this with my son, and turn them into something that can genuinely change lives. Who would have thought we could do this through protein powder ey!

METALAB X GRAY: RAINBOW MARSHMALLOWS is live now exclusive to our website! Let’s sell out… and let’s do some real good together.

Shop now 🌈

METALAB X GRAY: RAINBOW MARSHMALLOWS 🌈🤍

By a kid… for the entire family.

I am so proud of this little guy for bringing this vision to life. Not only because of how fun and creative it is, but because of how meaningful this collaboration is going to be for the kids at

And honestly… I hope this is just the beginning of something much bigger, a long-term way for Gray, METALAB, and all of YOU to give back together.

This BRIDGE protein has that hallmark velvety milkshake consistency, with a subtle rainbow marshmallow flavour profile… But what really makes this one special is what’s inside:

Fully custom-developed, sugar-free, dehydrated mini marshmallows in every single scoop for a real marshmallow experience!
(Gray literally picks them out the powder and eats them first 😂)

We are so excited to launch this for you guys this Friday at 9am sharp. A portion of every single tub sold is going to be donated to Hearts of Hope🩷

Side note… I just want to personally thank every single one of you who has supported METALAB from day one. You’ve allowed me to build something that goes beyond products, something I can now share with my son, and use to help others too. You guys never go unnoticed. And I’ll always cherish building this brand with you.

Thank you 🤍

What a way to kick off 2026, fam 🤍
Huge love to each and every one of you for the insane support around our Checkers collab!

We’re now in 220+ stores nationwide, making METALAB more accessible than ever, and taking another big step toward our mission, with you right by our side.

Every sip and every scoop isn’t just protein.... it’s us collectively raising the bar, challenging the status quo, and pushing this industry forward. You’re not just supporting the brand… you’re truly helping shape what the future becomes!

So, thank you from the bottom of our hearts for being part of the journey, the mission, and for leaving your mark with us and Checkers.

So excited to show you what we’ve got cooking for 2026 👀
Happy sippin’, fam, see you on the flip side ✌️

You can find the full updated store lists on the checkers page on our website!

A LIFETIME supply of METALAB.
Fam… I’ve been SO excited to share this one with you.

Today, one of YOU will become the very first person to ever receive the METALAB FAM PASS! Something we plan to continue every year from here on out. This will be a real piece of METALAB history! ❤️

So what does the METALAB FAM PASS actually mean?

👉 A lifetime supply of METALAB.
Yes you read that correctly… for the rest of your life, you’ll be able to choose one METALAB product every single month.

👉 Early access to new product drops.
You’ll get to try things before the world even knows they exist.

👉 A seat inside the brand.
Product development, behind-the-scenes experiences, shaping flavours, shaping ideas, helping guide the future of METALAB with us.

👉 A permanent place on the METALAB Wall of Fam.
Your name, your story, your mark… preserved forever as one of the people who helped move this category forward with us!

I cannot tell you how excited I am to officially launch this tradition and hand out the very first METALAB FAM PASS to one of you.

To enter today’s giveaway:
👉 Simply tell us what made you choose METALAB, and why you’ve stayed with us?

I cannot wait to read your stories on this one, because you are the reason this brand exists, and this giveaway is all about honouring that.

The winner will be announced next week so that everyone gets enough time to enter and connect.

There will be a couple of light Ts & Cs for the winner (nothing hectic) just because you’ll technically become part of the brand. 😉 But I will personally run you through these!

Good luck fam… and thank you, truly.
YOU ARE THE BRAND. 🤍

I am sooooo excited for today’s giveaway, fam!
As many of you know, this year we launched our biggest national collaboration ever with Checkers… and honestly, that rollout would never have been possible without all of YOU. 💛

Your support, your belief, your constant energy, that’s what opened the door for us.
So today is our chance to give back in a way that truly honours that.

Thats why today, we’re giving ONE fam member a R2,000 Checkers voucher every single month for an entire YEAR!! That’s R24,000 in total.
You’ll receive a fresh voucher digitally each month, straight to your phone.

You can use the vouchers as you go to lighten the load… or save them up and do one massive Checkers shopping spree at the end of the year.
Groceries, household items, toys, METALAB protein 😉… or even buying food for charities, it’s 100% up to you and the Checkers store is your oyster for the next year!

So to enter today’s giveaway simply:
👉 Comment below and share what winning something like this would mean for you and/or your family, and what you think you’d use it for?

I can’t wait to engage with you guys, read through your comments and announce the winner tomorrow of this massive giveaway!
Thank you for making moments like this possible, you guys truly are the reason we can give back in such a meaningful way.

Good luck fam… and as always, YOU ARE THE BRAND. 🤍

I’m so excited to kick off METALAB Week 2025 with you, fam! 😮‍💨

Last year, we ended the week and main prize with a one-year supply giveaway… and the impact of the week and that moment specifically stayed with me all year. So this year, I wanted to start with it! And we’re going even bigger! 🎁🫣

We’re giving away a full year’s supply of METALAB (any 12 products) to THREE OF YOU! 🤩

Because the more we grow, the more I want to give back to you guys the people who’ve grown with us.

Just like last year, I’ll personally be going through every single comment, reading your stories, and handpicking the winners myself. I genuinely love this part so much, connecting with you guys and seeing how METALAB fits into your daily life.

So, to enter today’s giveaway:

👉 Simply Comment below with the one METALAB product you cannot live without and tell me why? That’s it.

I can’t wait to read through the comments, engage with you guys and announce the winners tomorrow.

Good luck fam… and as always, YOU ARE THE BRAND. 🤍

Thanks to every single one of YOU, METALAB has grown so much over the past year, and that means our ability to give back has grown with it too. 🚀

You are the reason we do what we do. Without your support, your belief, and your energy, there would be no METALAB. And that’s why this week means so much to me.

METALAB Week is our chance to pause, reflect on this incredible community we’ve built together, and dedicate an entire week to giving back and showing appreciation to each and every one of you. A week that’s not about selling, but about celebrating the fam that has built this brand.

We’ll be doing three MAJOR giveaways across the week on Monday, Wednesday and Friday, all as our way of saying thank you. 🎁

At the heart of METALAB has always been a bigger mission, to reshape this category, to raise the standard, and to build something more honest, more human, and more trusted. And every single one of you is part of that journey with us.

As I always say… YOU ARE THE BRAND.
And next week is all about you.

Can’t wait to share what we’ve lined up for METALAB week 2025.

See you Monday, fam ❤️