Refocus Coach

What if your business doesn't have 20 problems...
What if it only has ONE?

After working with hundreds of business owners, I've noticed something interesting.

Most businesses don't struggle because of a lack of effort.
They struggle because the owner is focused on the wrong priority.

One hidden bottleneck can quietly cost your business hundreds of thousands of rand every year through lost productivity, poor cash flow, inconsistent sales, or an over-reliance on the owner.

The challenge is...

You can't fix what you can't see.

That's why I've created the Refocus Diagnostic.

In just 8–10 minutes, you'll identify the ONE opportunity that could have the biggest impact on your business over the next 91 days.

I'm currently inviting 30 Founding Business Owners to complete it before the official launch.

If you're a service-based business with R10 million+ annual revenue and 10+ staff, I'd like to invite you to apply.

Click below to complete your complimentary Refocus Diagnostic.

https://www.refocus.coach/refocus-diagnostic-opt-in

New Client Success Story

One of the most rewarding parts of what I do is seeing business owners gain clarity, confidence, and real results.

In this short interview, Justin Sandmann shares how developing a High-Performance Mindset and implementing the Refocus Your Business® Growth Engine has impacted both his business and the way he thinks as a leader.

If you're a business owner looking for your next breakthrough, I encourage you to watch his story.

🎬 Watch here:
https://youtu.be/w3vVhfO8vaY

If you're ready to build your own Growth Engine, start with the Refocus Diagnostic:
👉 https://www.refocus.coach/refocus-diagnostic-opt-in

Have a wonderful long weekend

The First Half of 2026 Is Gone… What Happens Next Is Up to You

Half of 2026 is gone.

Today is 1 July.

That means you have a choice.

You can keep doing what you've been doing and hope the next six months are different…

Or you can pause, review, refocus, and reset.

If I were reviewing a business today, I'd start with just three Business Vitals:

✅ Lead Generation – Which marketing strategies actually brought in quality leads? Double down on what worked and stop wasting time on what didn't.

✅ Conversion Rate – How many of those leads became paying clients? Small improvements to your sales process can create significant increases in revenue.

✅ Average Customer Spend – How can you increase the value of every client through additional services, premium offers, memberships, or strategic upsells?

Last week, I spent 90 minutes with a client reviewing what they already had in place. Together, we uncovered an opportunity they had overlooked that is projected to generate more than R1.2 million in additional revenue over the next 12 months.

The opportunity wasn't new.

It had simply been forgotten.

Sometimes you don't need more marketing.

You need a better strategy and someone to help you see what you're too close to recognise.

The second half of 2026 starts today.

Make it your best six months yet.

Question: If you had to improve just one area of your business over the next six months, what would it be, Lead Generation, Sales Conversion, or Increasing Customer Value?

One question changed the direction of a R30 million business.

People often ask me why successful CEOs still work with a business coach.

The answer is simple.
It's not because they need someone to tell them what to do.

They need someone who challenges their thinking, holds them accountable, and helps them see opportunities they've overlooked.

One CEO I worked with was leading a business doing R1,1 billion in annual revenue. After 11 months of strategic coaching and accountability, the business had grown to R2.2 billion.

Another client was generating around R30 million a year. During a quarterly strategy session, I asked one question that helped them identify the ideal industry they should focus on.

That shift led to winning a R265 million client over a five-year contract.

Sometimes the biggest breakthrough in your business isn't a new marketing strategy.

It's a better question.
Who is challenging your thinking?
Who is holding you accountable?
Who is helping you build a business that grows with intention instead of by chance?

If you're ready to build a predictable Business Growth Engine, let's have a conversation.

Simply reply to this post with the word "GROWTH", or ask for a link to book a strategy call with me.

What is the most valuable lesson your father taught you?

As we celebrate Father's Day, I've been reflecting on the lessons my dad passed on to me that still influence how I live, lead, and do business today.

Two stand out above all others:

1. Respect everyone and everything around you. Leave it better than you found it.

Whether it's a relationship, a business, a conversation, or an opportunity, I've always believed that our job is to leave people and situations better than we found them.

Respect creates trust.

Trust creates opportunities.

And opportunities create growth.

2. Integrity – Always do what you say you're going to do.

This has become one of the most important values in my business.

If you say you'll call someone back, call them back.

If you promise to send information, send it.

If you tell someone you'll let them know, let them know.

The strongest businesses I've worked with aren't built on clever marketing or fancy sales techniques.

They're built on trust.

And trust is built through consistent integrity.

I've also noticed something interesting over the years:

The values you live by tend to attract the clients you work with.

Many of my best clients share the same commitment to integrity, accountability, and keeping their word.

As business owners, leaders, and parents, the lessons we live today become the legacy we leave tomorrow.

So I'd love to hear from you:

What is the most important lesson, core value, or principle your father taught you that still guides your business and life today?

Share it in the comments below.

Let's learn from each other.

I don't want to be a success. I want to be a failure.

Not because I enjoy failing, but because failure means I'm still learning, growing, and stretching myself.

The moment we think we've "made it" is often the moment we stop improving.

AI is becoming incredibly good at being perfect.
Humans are good at something else.
Learning.
Building.
Teaching.
Leading.
Serving.

We make mistakes. We adjust. We move forward.
That's how great businesses are built.
That's how great leaders are developed.
And that's how we build a stronger economy and a better country.

Keep failing forward.
Keep becoming better than you were yesterday.

If you're a business owner who feels stuck, overwhelmed, or uncertain about your next growth step, send me a DM with the word "GROW" and let's book a call in my diary.

Let's Build Our Own Economy.

Schalk van der Merwe: Die Meester van Mistastings

Butchery Owners: Boost You Monthly Revenue Business coach in South Africa, business coach in Gauteng, KwaZulu Natal, Cape town, and Free state. Gain clarity, confidence, and courage in my business. Need guidance to build my business. Create habits to build a successful business. Need to refocus my business and set goals for 2023.

Want to grow your business and Network with like minded people? Come and join us for breakfast, send me a DM if you want an invite

Are you working in the trades and tired of relying only on word of mouth or social media to find your next client?
Would you like to build connections with people who actually understand the value of referrals?

Then come visit our chapter on Thursday 2 July for our Stacker Day — a high-energy morning designed to showcase local businesses, create meaningful connections, and help you meet people who could become valuable referral partners.

You never know who might be sitting across the room needing exactly what you offer.

Join this or any of our weekly meetings and discover the power of real connections.
You can register here 👇
https://bni.app/bc2774 or message us, and we will be happy to help you book your opportunity.

I stopped chasing perfect routines and started focusing on what actually moves the needle.

Over the last 19 years, I’ve realised something important:
Most business owners don’t need more motivation.
They need better systems.

I’ve had seasons where I woke up early.
Other seasons where I worked late.
Times with strict structure.
Times with total flexibility.

But the biggest breakthroughs always came from:
• Working ON the business
• Focusing on income-producing activities
• Creating space to think strategically
• Delegating low-value tasks
• Building systems that fit my lifestyle and strengths

Because being “busy” is not the same as growing.

Most business owners are trapped in constant reaction mode instead of building a business designed for growth and freedom.

That’s one of the biggest things I help clients solve inside the Refocus Your Business® Growth Engine.

If you want help building better systems, habits, focus, structure, and growth strategies around YOUR business and lifestyle…

Send me a DM and let’s book a personal clarity call or ask me about my Refocus Playbook and I will send you the link to get it.

Bertus de Wet
Refocus Coach®