Balderstone Sports Institute

Hiring: Digital Marketing Specialist

Balderstone Sports Institute (BSI)
Johannesburg
Start Date: 1 September 2026

Balderstone Sports Institute (BSI) is one of South Africa’s leading private sports academies, delivering student-athlete pathways through education and high performance training in football, golf, tennis, athletics, basketball and rugby.

We’re looking for an experienced Digital Marketing Specialist to join our marketing team and lead our digital marketing and content strategy as we continue our exciting growth. Applications are welcome from both full-time candidates and established marketing agencies.

Key Responsibilities:
* Develop and execute BSI’s digital marketing strategy
* Generate student enquiries and admissions leads
* Manage Meta, Google and other digital advertising campaigns
* Create engaging content for social media, website and email marketing
* Produce high-quality photo and video content
* Manage and grow BSI’s social media platforms
* Improve website SEO and online visibility
* Track campaign performance and provide regular reports
* Maintain consistent branding across all channels

Key Competencies:
* Digital marketing strategy
* Social media management
* Paid advertising (Meta & Google Ads)
* Content creation (video, photography, graphics & copywriting)
* SEO and website management
* Email marketing and marketing automation
* Google Analytics and campaign reporting
* Lead generation and conversion optimisation
* Excellent written and verbal communication
* AI-powered marketing tools and workflows

Ideal Candidate:
* Minimum 3 years’ digital marketing experience
* Strong portfolio of successful campaigns
* Experience in education or sport is advantageous
* Creative, organised, proactive and results-driven

Help us change lives through sport and education. If you’re passionate about building brands, creating exceptional content, and making a real impact, we’d love to hear from you.

To Apply:
Please send your CV (or company profile) and portfolio to [email protected].

Applications close once we find a suitable candidate. We reserve the right to not hire for this position.

BSI Graduate Appointed Golf Director at Royal JHB

online.retailtribe.com

Labuschagne wins international title

online.retailtribe.com

From BSI to USA! 🇿🇦 ➡️🇺🇸⚽

Congratulations to BSI alum, Kananelo Makhanya, on his exciting move to the University of Pikeville in USA, where he will continue both his academic and football journey.

Kananelo’s BSI journey started in our full-time Academy: Youth Development Program (YDP), which includes intensive football training, sports science support and quality high schooling.

After matriculating through the American GED curriculum, Kananelo signed up for our Sports Management College Course in 2025 and continued his football development in our Elite Development Program (EDP).

Kananelo's achievement is a testament to the dedication, hard work, and commitment he has shown throughout his development.

Seeing our players progress through our development programs to opportunities on the international stage is exactly what BSI is all about. The dual pathways of sport and education are fundamental to our philosophy for developing young people towards success. Kananelo is demonstrating this success in action.

We are incredibly proud to have been part of Kananelo’s journey and can't wait to see all that he will accomplish both on the pitch and in the classroom.

Go make your mark, Kananelo! The entire BSI family is behind you every step of the way. 💙

Let us also help you in pursuing your dream of studying abroad or playing abroad by applying for our Sports Management Course and Elite Development Program. Our mid-July
Intake is still open.

For more info email us at [email protected] 📨

Hoops hoops and dunks🏀

Yanis Wins Back-to-Back Titles

online.retailtribe.com

Few people have experienced Wimbledon from as many perspectives as John-Laffnie de Jager.

As a player, JL competed on these iconic grass courts, reached a career-high ATP doubles ranking of World No. 11, represented South Africa at the Sydney Olympic Games, reached Grand Slam semifinals and contested two Grand Slam mixed doubles finals. Returning to Wimbledon this week for an interview made the moment even more special. John-Laffnie de Jager

The interview focused on two remarkable figures in world tennis—Craig Tiley and Roger Federer.

For JL, the conversation carried a personal meaning. Craig Tiley has been a mentor throughout much of his career, helping shape his thinking as both a player and coach. Today, those lessons continue to influence the philosophy behind player development at JL's Tennis Academy.

The discussion also celebrated Roger Federer's induction into the International Tennis Hall of Fame—a fitting recognition for one of the greatest ambassadors the game has ever known. Federer's legacy extends far beyond his titles, inspiring generations through his excellence, humility and sportsmanship.

Seeing JL back at Wimbledon—where so much of his own tennis journey unfolded—was a reminder that the greatest lessons in sport are often passed from one generation to the next. Experiences gained on the world's biggest stages continue to shape the players, coaches and leaders who will influence the future of our game.

GrandSlam SouthAfricanTennis JLsTennisAcademy PlayerDevelopment Tennis Legacy ATP