Loomis & Franklin Fishing - Africa

The new Loomis & Franklin Surge 6000 is proving itself where it matters most — on the water.

Strong, durable, smooth and lightweight, the Surge offers an excellent balance for a variety of fishing applications.

From scratching and spinning to light tackle work, this reel gives you the confidence to take on hard-fighting fish while keeping the setup light and enjoyable to fish.

As seen here, the Surge 6000 is right at home on the rocks, putting in the work and delivering reliable performance session after session.

And with the combination of quality components, a smooth drag system and an affordable price point, it's easy to see why the Surge range is one to watch.
Moodley

If you’re chasing those elusive, finicky bronze bream, you know every detail matters — from trace finesse to the perfect reel.

That’s why the Loomis & Franklin Gulf Reel has become a trusted choice along the coast.
Smooth, reliable, and built for performance, it gives you the control you need when every bite counts.

Why the Gulf Reel shines for bream:
✔ Ultra-smooth drag for handling light lines
✔ Consistent performance when fish are feeding shy
✔ Strong and reliable when a proper slab commits
✔ Designed for long sessions and tough coastal conditions

Matched with the right scratching setup, this reel turns those tiny taps into solid hook-ups — exactly what you want when the bream are being picky.

If you’re targeting bream, the Loomis & Franklin Gulf Reel deserves a place in your setup.

Scratch smart. Stay smooth. Land more bream.
buckley

The new Loomis & Franklin Surge reels are definitely ones to watch.

Strong, durable, incredibly smooth and lightweight, the Surge delivers an excellent balance of power and performance across a wide range of fishing applications.

One of the standout features is the powerful drag system. With plenty of stopping power for hard-fighting non-edible species, the drag remains smooth and consistent when the pressure is on.

Whether you're spinning, scratching or targeting smaller non-edible species, the Surge is built to perform.

This is exactly what Loomis & Franklin does best — quality fishing tackle at an affordable price, giving anglers the confidence to fish harder without breaking the bank.
MOODLEY

Congratulations to Gert Van Der Merwe who wins a Loomis and Franklin Shoremaster Spinning Reel. Please DM us your telephone number, email address and delivery address to claim your prize. NB: Prizes can take up to 4 weeks to be delivered.

A solid blue fish on the Loomis & Franklin Rugged 5500 — and another reminder that you don't need to spend a fortune to have a reel that performs.

I've really been enjoying this reel for light-tackle fishing. The Rugged 5500 is lightweight, smooth and comfortable to fish, making those long sessions on the beach or rocks that much more enjoyable.

The styling is another standout. The black and gold finish gives the Rugged a smart, premium look, while the reel has proven itself capable of handling both the elements and hard-fighting fish.

Paired with 30lb Braid, this setup has been an absolute pleasure to fish.

A great reel for anglers looking for lightweight performance, good looks and excellent value for money.

LOOMIS & FRANKLIN RUGGED 5500
buckley

When targeting kob, your setup matters… and this is where the right reel makes all the difference.

The Loomis & Franklin Gulf reel isn’t just another grinder — it’s built for serious saltwater anglers who demand strength, smoothness, and reliability when it counts.

With up to 25kg of drag, you’ve got the stopping power to handle powerful kob in the surf. ()
IPX6 water resistance means it can handle spray, sand, and tough coastal conditions without letting you down. ()
A smooth multi-bearing system keeps your retrieve effortless — perfect for spinning and working drop shot lures. ()
Built with brass gearing and a strong aluminium body, it’s made to last season after season in the salt. ()

Whether you’re throwing bucktails, working soft plastics, or grinding it out for that solid kob bite — this reel gives you the confidence to fish harder and longer.

From the first cast to the final fight… trust your gear.
buckley

Loomis Agulhas 2-Piece Spinning Rods
The Loomis Agulhas series brings exceptional value, offering some of the most affordable spinning rods in the Loomis lineup without compromising on performance. Designed to handle a wide range of spinning styles and conditions, these rods are versatile, reliable, and suitable for anglers of all skill levels.
Available Models:
7’0” (20–60g)
8’0” (30–80g)
9’0” (30–100g)
10’0” (40–120g)
11’0” (40–120g)
12’0” (40–120g)
Each rod features:
Composite Carbon Blank for strength and sensitivity
DPS Reel Seat for secure, comfortable reel fit
EVA Grips for long-lasting comfort and control
Built for performance, versatility, and value, the new Loomis Agulhas 2-Piece Spinning Rods are ready to tackle any adventure, wherever your next fishing trip takes you.

LOOMIS & FRANKLIN SHORE MASTER 6000

The Loomis & Franklin Shore Master 6000 has hit the market with a seriously stylish look, smooth performance and a highly competitive price.

Designed for light tackle scratching, bait fishing and lure work, the Shore Master 6000 is light, responsive and incredibly smooth — exactly what you want when spending long hours on the rocks.

The silver body, striking blue detailing and black spool give this reel a premium look, while the build is designed to handle the demands of saltwater fishing.

KEY FEATURES:
4+1 stainless-steel bearings
Corrosion-resistant nylon body
Reinforced nylon rotor
CNC self-lock handle that screws directly into the main gear
Comfortable rubber power k**b
Responsive drag system
Aluminium spool
5.0:1 gear ratio

The 6000 size offers a great balance between capacity, power and weight, making it an excellent match for light-to-medium scratching setups and a wide range of lure applications.

A smooth reel, a practical design and a price that makes serious sense for the South African angler.
buckley

SHAD RIGS
Shad can be targeted using several different methods, depending on the conditions and the angler's preference.
When fishing with bait, there are three popular trace variations:
1. Drift Bait Trace
Many anglers prefer a drift bait setup, where a ball sinker runs freely on the line. This allows the bait to move naturally with the current, often resulting in more confident takes.
2. Top Bunk Trace
A favourite when fishing rocky areas. The float keeps the bait elevated, reducing snags while allowing anglers to visually monitor their bait and detect bites more easily.
3. Standard Shad Trace
A versatile setup that can be fished with either a running or fixed sinker, with or without a a float to present the bait effectively. White and red floats are commonly used depending on conditions and visibility.
The Loomis & Franklin Super Shad Hooks (3/0 – 5/0) have been one of the standout products of this year's shad run. Their sharpness, strength and consistent hook-up ratio have been proven day after day on the water, making them a trusted choice for anglers targeting shad along our coastline.
Myuran Moodley