31/08/2026
You’ve just put your kit on for your next session, but something doesn’t smell quite right.
It was washed in the machine, hung out to dry and packed away properly. So why does it still smell?
Over time, sweat, body oils and other residues can build up deep within technical fabrics, trapping odours that an ordinary detergent may struggle to remove.
That’s why we developed ASS MAGIC Kit Wash & Soak with an enzyme-powered formulation. The enzymes help break down the organic residues trapped in the fabric, allowing them to be washed away properly.
The result? Kit that isn’t just washed, but properly clean and smelling fresh when you put it on again.
11/08/2026
More than a tub of chamois cream. More than 100 hours of riding comfort.
A single tub of ASS MAGIC is designed to go a long way. For most riders, one tub delivers at least 25 rides and many hours of comfort with each application.
06/08/2026
We never get tired of reading messages like these. Thanks to everyone who takes the time to share their experience. It genuinely means a lot to our small team.
If ASS MAGIC has helped keep you comfortable on your rides, we'd really appreciate you sharing your experience with a review on Takealot, Amazon or Google. It helps other riders discover the product.
10/06/2026
You've logged the kilometres. Nailed the taper. Memorised the course. One thing left: protect your skin.
Chafe is opportunistic. It waits for the long miles, the heat, the sweat — and it strikes without warning.
Shut it down before it starts.