Mayday Fishing

On the water chasing yellowtail.
Right where this hoodie belongs. Built for the scramble, the chaos and the bust up.
300gsm heavyweight fleece, 100% cotton

For fishermen who live for the frenzy.

Available online

Skip the tackle store!
We will rig it for you.
Every lure on the store has a rigging option at checkout, add it on and we set it up with our recommended Fahad Alkaabi hooks before it ships, so it's ready to tie on and fish straight out of the box.
No extra trip to the tackle shop, no guessing on hook size. Just pick your lure, add rigging, done!

BKK Hooks Warren du Toit

That “pop” mimics the sound of a predator blowing up on baitfish — the exact acoustic cue that tells nearby fish there’s an easy meal happening right now. Our shallow cupped face is built to punch the surface and crack out that sound on every retrieve.

The 45-degree float angle keeps it working. Even loaded with big hooks, our poppers stay locked at that angle in between each pull to avoid skipping out, and it gives them time to sit and roll on the pause — flashing like a baitfish already hit and struggling on top.

• HERITAGE •

Some colourways earn their place.

with an incredible 72kg Yellowfin Tuna caught just after the Tuna Masters on the 200mm REEF ROCKET in our HERITAGE colourway.

Always getting it done.

| | | |

• HAZZARD •

We’re stoked to finally let the cat out the bag...

Introducing the new 170mm & 200mm HAZZARD floating stickbaits.

We dug a little deeper with this range.

Every HAZZARD features graphics on the inner core, finished with finer detailing on the outer shell. The result is a deeper, more natural finish that brings out the translucency and subtle details found in real baitfish.

Looks are one thing...

A hungry GT doesn’t just have to get through our thick UV-resistant topcoat. It still has another 2.5–3mm of solid epoxy to chew through before it gets anywhere near the artwork. That’s the kind of durability we set out to achieve.

Every HAZZARD has our own custom rattle installed

The HAZZARD range is almost here.

| | | |

• ONE&ONLY • As exclusive as it gets - this is your chance to own a set of Mayday Floating Sticks no one else ever will.

These have yet to be released, and the colourways featured are experimentals we’ll never produce again. Sold as a set of three, with only one set in existence, and now loaded on our website for purchase…

Link in bio while you still can.

| | | |

• JUMP THE QUEUE • We’re dropping a limited run of the elusive GALAXY colourway in 200MM REEF ROCKET Poppers and 200MM MAYDAY MENACE Sinking Stickbaits on our website later this week, but if you want to jump the queue you can drop us a DM…

| | | |