Rudy Project SA

This July, two icons of Italian cycling come together to celebrate the greatest race on earth.🇮🇹

Purchase any new Bianchi from an authorised dealer nationwide and you’ll automatically be entered to win the ultimate performance package:
✨ A Limited Edition Rudy Project Nytron Helmet 🚴‍♂️
✨ A Limited Edition Rudy Project Kelion Performance Sunglasses 🕶️

Together, they’re worth over R12,000 and built for riders who demand the very best.

Not shopping for a new bike? You can still be part of the action.

Follow all tagged accounts, tag your favourite riding partner in the comments, and you could both win a R1,000 Rudy Project voucher.

From the roads of the Tour to your next ride—this is your chance to experience the performance trusted by the world’s best.

Entries are now open. Good luck. 🇮🇹🚴

Stay tuned - something big is coming...👀🇿🇦

When every second matters, performance is built on trusted partnerships.

Proud to see Team Bahrain Victorious take on the world’s greatest race equipped with Rudy Project—where uncompromising protection, precision optics and innovation come together at the highest level of the sport.

Here’s to every attack, every summit and every finish line. 🇫🇷

Protect your head. Send it anyway. 🤘
Stay safe with NFC Twiceme® digital safety system,
Stay cool with proprietary Air Frame Band Structure.

Performance Starts in Your Head.

Shop now 👆

🔥Meet the all-new Override.🔥
Built for riders who charge hard, descend fast, and demand uncompromised vision — even when conditions get tough.
Fully modular dual-frame design — easy to customise, easy to maintain
360° ventilation + anti-fog lens treatment
Quick-Change System — swap lenses in seconds
Triple-layer face foam for all-day comfort and sweat management
Seamless fit with Terraform & Terraform Pro helmets
RX insert compatible
Clear vision. Maximum airflow. Modular performance.
Available in Multilaser and Transparent lenses.

Shop Now - Link in Bio

More coverage. More confidence. More trail time.

The all-new Rudy Project Terraform & Terraform Pro — engineered for riders who push boundaries. Featuring advanced rotational impact protection, Twiceme® emergency technology, superior ventilation and a precision fit system, it’s protection redefined for modern MTB riding.

From flowing singletrack to technical enduro stages, Terraform is ready for whatever lies ahead.

Shop now - Link in Bio

Meet keeping_up_with_koovers, often spotted in the Spinshield Pro or Astral Performance frame. 🏃‍♂️

Amish is an athlete who embraces every aspect of the sport, leaving nothing on the table in pursuit of his goals. Unfortunately, .kooverjee will miss this year's due to a recent injury, but his success is measured by more than race-day results.

The dedication, discipline, and enthusiasm he poured into his training — all while genuinely loving the process — are achievements in themselves.

Wishing you a speedy recovery and many strong miles ahead. From all of us at Rudy Project SA.

Built for the long run.🏃

At just 26 grams, the Rudy Project Astral combines lightweight comfort with performance-focused protection to keep your eyes relaxed and focused from start to finish.

Featuring RP Optics Multilaser lenses for exceptional clarity and contrast, with prescription-compatible options available for athletes who require vision correction. 👓

Engineered for endurance. Designed to disappear on your face.

Have you tried the Astral yet?

🔗 Link in bio.