08/19/2026
Bill Kennedy loves drum fishing. Starting with his first big drum, caught when he was eight years old, Bill has spent decades on the planks and surf line targeting these hard-fighting fish.
We caught up with Bill to congratulate him on his 1000th bull red he caught last fall and to learn a bit more about drum fishing over the years and what keeps him coming back.
Swipes through to see what he had to say!
08/17/2026
SORD Fishing Products are in the house!
If you're looking for a high-quality knife, Sord is where it's at. You can expect:
✔️CARBON STEEL BLADE
✔️TEFLON AND TITANIUM COATING
✔️KYDEX SHEATH
✔️G10 HANDLE
✔️ERGONOMIC DESIGN
✔️FULL TANG BLADE
So what does all of that mean?!? Sord knives are perfectly balanced, well-crafted carbon steel knives coated to last, with an easy-to-grip handle that fits the palm of your hand.
We've got several sizes, flex ratings, serrated blades, utility knives, mono nippers, leather tool belts, and leather sheaths.
Come check these products out!
08/14/2026
Doesn't get much more fun in shallow water than overslot reds.
They've been a tough bunch this summer, but a welcome encounter when they show.
We've got everything you need to capitalize on your puppy drum opportunities. Stop on by.
08/13/2026
If you've got a vision for custom rods, let's talk.
In the first photo, this customer wanted a pair of 130-class rods in our Princess Anne custom colors for International 130s.
The remaining photos are of a red, white, and blue-themed stand-up rod that a customer came up with for America's 250th anniversary.
Stop by and see us!
08/07/2026
We recently spooled up a pair of Fathom Electrics (30 and 50 sizes) for a customer looking to capitalize on the deep-drop bite.
Fathom Electrics are great options for deep dropping, kite fishing, and teaser reels. Their motor and battery compartments are sealed with Penn’s IPX6 technology.
We stock the 30,50, and 80 sizes. Each reel has an integrated lithium-ion battery, variable speed control k**b, auto stop feature for hands-free retrieval, and the backup handle engages with the push of a button.
If these are something you’ve been curious about, stop by the shop and check them out.
08/05/2026
After-work shenanigans.
We've been taking advantage of fishing in our backyard after work lately. Flounder fishing in the inlet has been steady, with lots of shorts in the mix; gotta pick through to get the keepers. And it's always worth poking out of the inlet to look for drum schools.
We've got plenty of gear to keep you productive on the water. Come on by!
08/03/2026
Serving Virginia Beach anglers since 1958.
Logo tees printed on NextLevel soft T-shirts. Crazy comfortable. Gear for the good times.
08/01/2026
Dolphin, mahi-mahi, dorado- whatever you call them, they can make things exciting quickly. Not to mention, their versatility for the table: blackened, fried, grilled, or ceviche.
There’s been a decent showing of Mahi so far; it’s time to get out there and secure your favorite dish.
07/30/2026
Billfish are making their presence known offshore with a good showing of white marlin so far. Numbers should continue to improve as we head into August.
Swipe through to see some of our essentials for targeting one of the fastest and most acrobatic fish in the ocean.