07/08/2026
Join us and for a morning of movement, community, and fresh beauty. Come for the 5K, stay for the treats and custom shoe charms. 👟✨
Spaces are limited to the first 50 spots! RSVP to secure your place. *All participants will receive a FORTA setting spray to try out post-run.
Pastries by
Matcha & Cold Brew by .la
Custom shoe charm station by LA Charmed
06/22/2026
Summer might have just started but fall training blocks are kicking off. What better way to get your long run warmup miles in than with us + some coffee? 👌
Join us and our newest run ambassador for biweekly Friday morning runs as we head west to the water. We’ll take off at 6:45am sharp. Check the route, bring a dog or a friend, and start stacking miles for Chicago, Berlin, CIM, or whatever fall race you’re chasing. 📈
06/18/2026
For TBT’s sake, we’re throwing it back to the last time we rode to Santa Barbara with . While it’s not full gas like the DASH race, we will have a day filled with some great views and even better vibes.
If you plan on joining but haven’t RSVP’d yet, please do so ASAP so we have an accurate headcount. In the meantime, make sure to get some miles in this week and get your bike tuned up in time. See you there! 🆙🆙🆙
06/18/2026
We’re stocked to the brim with the latest from . Whether you’re looking for the latest technology, like the Heatcrush line, or just want the traditional Moth tech, we’ve got you covered. Swing by or shop online! 🆙🆙🆙
06/12/2026
Some of the best runs have no agenda, just miles. We’ve got the lastest gear from for wherever your weekend miles take you. ✌️
06/10/2026
Lil’ dirt don’t hurt, but it sure does suck when it’s not until next week. 🫨
Now’s your chance to choose the route for our ride on 6/18. Most votes in the comments wins!
📸
Dirt
06/09/2026
For this year’s Midsummer Challenge, we’re going back into the archives and bringing out a fan favorite. We’re running the classic coastal route from our Dash Race north to Santa Barbara and back, ripping the tailwind on the return. If you haven’t done it yet, you won’t want to miss this.
We’ll roll out from Luft at 6am sharp on Saturday, June 27th. The ride is supported, but please come prepared with a helmet, the route downloaded, snacks, and extra tubes. If you have any questions ahead of time, give us a call or stop by the shop.
Can’t wait for this one 🌊
06/04/2026
Meet the Recon Mini SL Clik. Designed exclusively for users, it offers half-psi digital precision, preset pressure, auto-stop inflation, and MTB fork compatibility all in a shock-resistant ergonomic shell small enough for your back pocket. No hand pump. No guesswork. Just repeatable, confidence-inspiring pressure every time. 🎯
06/03/2026
The pause is part of the process. You’ll know when it’s time to move & when it is, come by Luft to gear up with the latest from ⚡️
06/01/2026
Summer is in full swing and we can’t think of a better way to spend a weeknight than ripping through some dirt with friends. Join us this week for a spirited ride around Will Rogers State Park - we’ll be rolling from the stoop at 6pm sharp. Make sure to download the route, bring some snacks and keep it rubber side down. 🤙