Berkley Fishing

Berkley Fishing Your Fish. Our Science. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!

COMPANY OVERVIEW:
At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. MISSION:
At Berkley we will combine consumer demands with scientific development and Professional Angler feedback to deliver the most unique and innovative products across all categories that will help anglers catch more fish™.

09/21/2026

The NEW Berkley SlapGill putting in work! 💥🎣

It has a side-to-side walking action, but with a quick twitch it flops and flashes on its side like a struggling bluegill or baitfish!

Available in two sizes—80mm (3.1”) and 95mm (3.8”)—and seven colors: 🔥 Chrome Shad, Crappie, Female Gill, Midnight Hammer, Phantom Gill, Topgill and White Gill.

Which one are you throwing first? 🎣🎣



09/21/2026

Topwater & big bait enthusiasts rejoice.. the SlapGill has arrived👀💥 The SlapGill merges biological accuracy, with a super unique walking action that produces a side-to-side flop & surface ‘slap’ - designed to reproduce a panfish’s natural distress signals that big fish can’t help but take a swipe at. Throw it up shallow around cover & prepare for some insane topwater action!

It’s called “Big Game” for a reason.. 👀 Built for big fish! Let us know if you’ve been putting your Big Game Mono to the...
09/20/2026

It’s called “Big Game” for a reason.. 👀 Built for big fish! Let us know if you’ve been putting your Big Game Mono to the test this year🗡️

09/18/2026

Nothing better than the sweet sound of a Choppo in the morning⛅️ Let us know if you’re chasing some Choppo blowups this weekend👇

PowerBait Finesse Jig with a MaxScent trailer is a fish magnet!👀 Which MaxScent shape are you rigging on this finesse ji...
09/17/2026

PowerBait Finesse Jig with a MaxScent trailer is a fish magnet!👀 Which MaxScent shape are you rigging on this finesse jig?➡️ We’re going with a 3in MaxScent Chigger Craw🦞

09/16/2026

Classic Magic Swimmer action.. for the salt🌊 The Saltwater Magic Swimmer delivers the same killer lifelike swimmer action, built for saltwater scenarios with upgraded sizes, hardware, & saltwater specific colors🔥

Consistent rolling action✅ Precision-tuned for elite control✅ 3 sizes & 15 hand picked colors✅ Take your minnow game to ...
09/16/2026

Consistent rolling action✅ Precision-tuned for elite control✅ 3 sizes & 15 hand picked colors✅ Take your minnow game to the next level with the Doom Stroller. Let us know if you've been catching some on it!⬇️

09/15/2026

A surprise giant striper on the Chop Block does not suck‼️ What’s your favorite surprise catch so far this year??

The best of Berkley bait science, all in one🧪 Color, action, MaxScent scent, PowerBait taste, and new scent-delivery sli...
09/14/2026

The best of Berkley bait science, all in one🧪 Color, action, MaxScent scent, PowerBait taste, and new scent-delivery slime for immediate dispersion. Technique-optimized, shape-specific, and small-batch poured. Lab Series is the best of our best🔥 Which Lab Series shape are you rigging up first.. the Finesse Worm, Minnow, or Flat Worm?

09/13/2026

Frog eats will never get old💥 Let us know if you’ve been blasting ‘em on the Swamp Lord!⬇️

Address

1900 18th Street
Spirit Lake, IA
51360

Telephone

+18002375539

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