08/17/2023
Behind the spandex: get to know the bicycle industry series. If you have a bike made in the past fifty years, there’s a great chance your bicycle is outfitted with Shimano components. Shimano is by far the most popular bike parts maker for years now. 95% of all bicycles are equipped with Shimano components. HQ in Japan, Shimano innovated modern day gear shifting (Shimano Index Shifting), designed and perfected the modern day caliper rim brake design, and introduced the next generation of electronic shifting to the bike market. The second and third most important component makers, by a large gap are SRAM, hq in beautiful Chicago, and Campagnolo, hq in even more beautiful Vicenza, Italy. SRAM and Campy own about 4% of the bike component market, with SRAM very popular in the mountain bike community, and Campy popular with Euro bike brands. What’s interesting about all three of these component brands is their relationship with a rather unfamiliar Taiwanese component maker called Tektro. Tektro has been around for over three decades, and while not nearly as recognizable as Shimano or SRAM, it’s a good chance your Shimano parts were actually made by Tektro. What I’ve discovered after years of walking bicycle trade shows and touring bike manufacturers in Taiwan and China, is that Tektro makes nearly all of the opening price point and mid level components for Shimano and SRAM. Component makers offer a hierarchy of price levels, a good better best situation, and except for the most expensive components, like Shimano Dura ace or SRAM RED, Tektro makes all of the components for those companies and simply puts their name on it. This is what’s known as white label or private label manufacturing. Super popular in a wide variety of markets. What does this all mean and why should you care? Maybe it doesn’t matter, a lot of us really like having a specific brand and don’t really care about where or who made it. It’s not always easy to find out what’s really happening behind the scenes, and maybe it doesn’t matter to you, but I figure the more we know, the better we’re able to make buying decisions intelligently.