GoGearfire

Your point-of-sale system shouldn't need a manual.

That's the idea behind Gearfire Point of Sale (GPOS), now available for independent fi****ms, archery, fishing, and outdoor sports retailers.

GPOS brings checkout, inventory, and compliance together in one system you can access from anywhere. The day-to-day learning curve comes down to one motion: scan the item, ring the sale.

If your current POS feels like it wasn't built for your industry, see what GPOS looks like at your counter. Link in comments.

Your best inventory might be the stuff you only have one of.

Unique, used, and one-of-a-kind items can do more than sit on a shelf. When customers can see that something is actually in stock, it creates urgency online and gives them a reason to visit your store.

Your website shouldn't just show what you could sell. It should show customers what's right there, right now.

And when your POS and eCommerce work together, keeping that inventory accurate gets a whole lot easier.

Bryson Hawsmoore breaks down how retailers can turn unique and used inventory into a driver for online sales and in-store traffic.

👉 Read the full article: https://zurl.co/VlQLn

If customers have to work to find what they're looking for, they'll often keep looking somewhere else.

A great ecommerce experience removes friction with intuitive navigation, smarter search, and a shopping experience built around the customer.

That's exactly what Gearfire eCommerce is designed to do, and for a limited time, you can experience what it feels like to go PRO for the same price as Classic.

Check it out here 👉 https://zurl.co/8Ezeo

ATF's proposed rule would let guns ship straight to a buyer's door – no dealer, no face-to-face check.

Here's what that actually changes:
1️⃣ Buyers pay a new $7 verification fee on every remote sale
2️⃣ The sale moves forward unless a disqualifying issue stops it. There's no approval step.
3️⃣ Local dealers lose the walk-in sales and transfers that keep their shops running

Independent dealers do this face-to-face check every day. This proposal removes it and adds a fee, without solving a problem that exists.

Public comment closes August 6. Link in comments for a two-minute way to submit your stance.

The best workflow is the one you don't have to think about.

With the Gearfire and FastBound integration, firearm inventory syncs automatically between your records and your online store, helping reduce manual updates and duplicate entry.

Spend less time maintaining your systems separately and more time enjoying the business you built!

👉 https://zurl.co/VqmtJ

For a limited time, when you upgrade from Gearfire Classic to Pro, you'll receive:

✅ 3 months of Pro at your Classic rate

PLUS

🚀 Go live in as little as 2 weeks and we'll add 3 more months.

That's a total of 6 months of Gearfire Pro at your Classic price.

Along the way, you'll unlock:

• FastBound integration
• Gearfire Boost included
• 11 distributor catalogs (including Kinsey's and Orion Wholesale)
• Smarter search and shopping tools

Ready to make the move?

👉 https://zurl.co/J53ZG

ATF has proposed a rule that would let guns ship directly to a buyer's door. That takes the independent dealer, and the face-to-face judgment that stops straw purchases, out of the process.

There’s still time for your voice to be heard: public comment is open until August 6, 2026. This is the stage where local dealer's voices are actually reaching the people writing the rule.

We built a plain-language breakdown + a two-minute path to comment. A clear explanation, and a fast way to be heard, before the window closes.

Link in comments.

ATF has proposed a rule that would let guns ship directly to a buyer's door — no store visit required and it ships after seven days.

That takes the independent dealer, and the face-to-face judgment that stops straw purchases, out of the process.

Public comment is open until August 6, 2026 — and this is the stage where local dealer's voices are actually reaching the people writing the rule.

We put together a resource that breaks the rule down in plain language and links you straight to the comment form. A clear explanation, and a fast way to be heard, before the window closes.

Link in comments.

You built the business. Now build the future. ⭐

Gearfire Pro helps retailers simplify their workflow, improve the online experience, and take the next step forward.

Upgrade today with 3 months at your classic rate. Go live in 2 weeks, and keep your Classic rate for 3 extra months.

See what Pro can do.

👉 https://zurl.co/0YzW7

The best retail technology doesn't demand more of your team.

It gives them more time to focus on customers.

See what AXIS can do for your store --> https://zurl.co/0xmxH