Joshua Hastings Marketing Strategy

Joshua Hastings Marketing Strategy I help local companies grow the right way and break $1,000,000.

As a business and marketing consultant, follow me if you want to take your marketing, sales, & offer to the moon with proven results!

09/10/2026

Meta ads make it pretty easy to find out what’s actually broken.

People aren’t clicking? You have a bad ad.

People are clicking but not becoming leads? Your offer isn’t strong enough.

Leads are coming in but nobody is buying? That’s a sales problem.

Too many business owners blame “the algorithm” when the numbers are pointing directly at the real issue.

Good marketing doesn’t just generate leads. It shows you exactly where your business is leaking money.

Save this before you launch your next campaign.

09/10/2026

How to CRANK out content as a business owner in 4 simple steps:

Plan
Film
Edit
Schedule

All week just gather content. Have a 2 hour content session each week where you do nothing but plan and then film. Book another hour to edit and schedule.

Use AI to help plan and design - but don’t overuse it and copy it verbatim … add your uniqueness to it

Follow me Joshua Hastings | Local Business Consultant if you own a local business and you’re ready to grow

09/09/2026

Here’s how we help HVAC clients with Meta ads…

Most companies run cold ads that scream buy from is… however, a simple understanding into human consumerism will tell you no one is gonna scroll Facebook or Instagram and then just buy a new HVAC system… Even if you offer interest refinancing

However, if you dial down the pain points, which is the fear of having to buy a new system, you can capitalize on maintenance or service

Make an amazing service offer and do a good job and now you have a customer for life…

So when the time comes and they do need a new system they work with you since they have that familiarity

Another good offer is free second opinions since unfortunately, so many companies are willing to pressure people into systems when they might not need them

If you want the whole blueprint, just comment HVAC below ⤵️

09/09/2026

It’s not always the marketing…

Speed to lead, sales process, and other factors can be hurting you

A patio client calls and you don’t respond for 3 days
A homeowner wants a new roof and you don’t text them back

The list goes on and I see it time and time again…. If you’re getting leads but you don’t follow up fast & with multiple attempts/mediums you will lose business

Capitalize on the demand … just be fast about it

Follow me Joshua Hastings | Local Business Consultant

09/07/2026

Systems matter…. Being a business owner is basically saying, “I’m gonna take it easy today,” and then immediately fighting for your life until dinner. 😂

Emails. Client emergencies. Sales calls. Content. Problems nobody warned you about.

Then right when you finally sit down…

“Daddy, can you make me chicken nuggets?”

Wouldn’t trade it—but “freedom” definitely has a funny way of showing up...

As I continue to refine my systems I still have to make time for my family and self - you should too

09/03/2026

The $50,000 months definitely feel better than the “building character” months …

But here’s what nobody tells you about owning a business: even the good months can come with a lot of stress.

There will always be another problem to solve, another goal to chase and another notification demanding your attention.

Sometimes the most productive thing you can do is put the phone down, step away and reset.

You don’t have to earn your rest—and taking a break doesn’t mean you’ve lost your edge.

Sometimes it’s exactly what you need to come back sharper

09/03/2026

My motto as a business owner & consultant … fly the plane as you put it together…

Seems silly but you will learn more just doing in fact, your brain is wired to self correct after doing something

So don’t make perfect content…. Just make it. Publish it. Fly the plane.

09/02/2026

Stop doom scrolling & create if you own a business Joshua Hastings | Local Business Consultant

08/29/2026

Film. Edit. Post. Repeat

You don’t have to be good to start… but you do have to start to get good!

I always liked the point at the things that I do wrong when attempting to make content because it’s never pretty

In fact, most of the times it’s actually really ugly … like my appearance today

I do coach most of my local business service owners to get content throughout the week

then the next week book 2 hours to create more content, voiceover, and edit the content

Spend another hour scheduling the content

When you do that, you can create tons of content that could last you for months

Just try and find out is the motto

The 80/20 rule applies to local SEO: 80% of your visibility comes from 20% of your effort.... and that 20% is almost alw...
08/26/2026

The 80/20 rule applies to local SEO: 80% of your visibility comes from 20% of your effort.... and that 20% is almost always your Google Business Profile.

Not your website. Not your blog. Not your ad spend (even).

Your GBP is the first thing customers see when they search "roofer near me," and if it's not optimized, you're invisible before they even get to your site.

Here's proof:

we took one roofing client from an average ranking of 7.95 (buried on page 2) to 2.4 ... a 235% jump in local visibility .... in under a month.

No other adjustments

Just a properly optimized Google Business Profile, a review system, and consistent local content.

Swipe through to see exactly what we did 👉

Want the same audit we ran for him? Comment "AUDIT" below

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