Bicycle Trip Santa Cruz

Three days. One weekend. The best deals we'll run all year. 🔥

LABOR DAY SALE — Friday Sept 4 through Sunday Sept 6

Every in-stock Santa Cruz is marked down. Bullit, Hightower, Bronson, Blur, Skitch, Stigmata, Vala — real bikes, real sizes, on our floor right now. We're not allowed to post the numbers, so call, DM or walk in and ask.

Plus:
🔋 Free PowerMore Range Extender with any carbon Santa Cruz eMTB
⚡ $200 off every Murf
🪶 Up to $770 off Urtopia carbon e-bikes
🚗 20% off all in-stock auto racks
✅ In-stock deals on Giant, Gazelle, Cervélo and Marin

Sizes are limited and this doesn't repeat. If you've been waiting, this is the weekend.

📞 (831) 427-2580 — ask for Labor Day pricing
📍 Bicycle Trip, Santa Cruz

LABOR DAY SALE 🚲 Sept 4–6

Three days, serious deals:

⚡ Santa Cruz bikes on sale — Bullit, Hightower, Bronson, Blur, Skitch, Stigmata, Vala. We can't post the prices, so call or come in and ask.
🔋 FREE PowerMore Range Extender with any carbon Santa Cruz eMTB
🛵 Murf e-bikes $200 off every model
🪶 Urtopia carbon e-bikes up to $770 off
🚗 20% off all in-stock auto racks
✅ In-stock deals on Giant, Gazelle, Cervélo and Marin

In-stock only. When they're gone, they're gone.

📞 (831) 427-2580 — ask for Labor Day pricing
📍 Bicycle Trip, Santa Cruz

Look what just rolled out the door! 😀

Atherton Bikes A150 fresh build out the door for one of our favorite customers!

World-beating technology, handmade in Wales for unrivalled fit, strength and performance

With over 20 different size options you know your getting about as custom of a MTB you can get!
Titanium lugs, round carbon tubing, this frame hits my heart where I have heavy feels (if you know you know)

Hats off to this company and the amazing bike they produced.
Now it’s time to sell a couple organs to foot the bill.

Head over to athertonbikes.com to spec out your new super ride and give us a call to schedule your personal build with our service team!



📸 Patrick Alvidrez

Just a reminder, we are closed tomorrow for the 4th!

Happy 250th to this country we call home.

Have a safe and happy holiday everyone!

2026 was a blast as usual!

We love supporting local events and spread the love for bikes while we’re at it! This event brings thousands and thousands of visitors to the Santa Cruz Wharf to drool over people’s life long obsessions! Thousands and thousands of dollars and countless hours go into each and every one of these beautiful rigs.

This year we brought out our ever favorite Prize Wheel and gave everyone a chance to win either a labeled Frizby, coozie or cork coasters to help rep their favorite bike shop in town!

Congrats to our raffle winner who took home a beand new MURF ELECTRIC BIKES Higgs St in blue! What an awesome bike!!

We now invite you to enjoy some of the many photos our Manager Patrick aka Patrick Alvidrez was able to snap while he was out running the booth and stoking out the herd. Full photo album is available here our page!

……..as always, Have a great ride!

Cycle Fair 2026!

Yay Bikes!!

📸

Fresh kits in. Last season's out — 50% off, all spring long 👕
New arrivals from Fox, Leatt, Dharco, and Pearl Izumi. Sale racks loaded with Dharco and Maloja at half off.
In-stock only. While supplies last.

The DSX 1 now in stock!

The Mountain Bikers Gravel Bike. Familiar hand positioning for comfort and confidence, reliable 1x drive train, healthy tire clearance, and dropper post routing! The DSX has everything you want from a modern, flat bar gravel bike!

Come check it out now at The Bicycle Trip!

$200 off every Murf through 5/31 🌊⚡
Fat tires, 52V battery, 50 miles of range, and the best-looking bike on the boardwalk. Memorial Day weekend only — then it's back to full price.
Test rides all week. Come grab one before the sale ends.