Sports San Diego
Event Producers & Sports Commission
The organization responsible for driving sports tourism has evolved many times to meet the increased and changing demands of the market as well as opportunities within our community. In 2019, nearly 180 million people traveled to a sports event in the United States either as a participant or spectator. Sports travelers, event organizers, and venues spent $45.1 billion in 2019 according to a study
06/16/2026
The second annual San Diego 4th of July 5K supporting Active Kids Alliance and honoring Ethan Hamilton is July 4th at 4S Ranch.
Sports San Diego is honored to support this event, and we would love to see you all out on the course for a 5K holiday run with a great cause.
Register NOW: https://www.sandiego4thofjuly5k.org/
06/10/2026
The Inaugural National University Bill Walton Classic matchups are officially set! 🏀
The doubleheader on November 7 at Pechanga Arena opens with a Women's matchup between UC San Diego and the University of San Diego. Then the men's teams take the floor, with the San Diego State Aztecs taking on the Colorado Buffaloes. Game times for both will be announced soon. Get tickets at billwaltonclassic.com
04/27/2026
We are honored to accept this year's award for Event Partnership of The Year for the Rady Children’s Invitational Basketball Tournament, Over 500,000 Population.
The event demonstrated a new model for partnership, fully integrating into the fan experience, broadcast storytelling, and community activations. The 2025 welcomed more than 10,000 attendees, a 25% increase year-over-year, and featured nationally ranked programs including the Florida Gators, Wisconsin Badgers, TCU Horned Frogs, and Providence Friars.
TCU 📸 :
04/25/2026
Congratulations to for winning the 2026 Rising Tide Award for Venue of the Year!
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04/25/2026
Congratulations to for winning the 2026 Rising Tide Award for Special Event of the Year!
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04/25/2026
Congratulations to Kimya Massey, Director of Athletics at the on winning our 2026 Impact Player of the Year!
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04/25/2026
Congratulations to for winning the 2026 Rising Tide Award for Allied Partner of the Year!
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04/25/2026
Congratulations to for winning the 2026 Rising Tide Award for Best Marketing Campaign for their NASCAR San Diego Weekend Launch 🏆
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04/25/2026
We are honored to recognize Malin Burnham with our Lifetime Achievement Award—for the significant contributions he has made and continues to make for sports and sports tourism in San Diego.
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04/24/2026
Tonight’s the night! The Game Time Gala presented by is this evening, and we’ll be revealing the winners of our Rising Tide Awards! 🏆!
Inspired by the phrase “A rising tide lifts all boats,” our Rising Tide Awards recognize the positive community impact made by organizations and individuals in various categories. We’re thrilled to announce the 2026 finalists for “Allied Partner of the Year” category include Alaska Airlines, Bright Event Rentals, San Diego Zoo Wildlife Alliance, SeaWorld San Diego, and Trust & Will.
Stay tuned tonight when we announce the winners!
