08/28/2026
Dad straps are always in... ๐
No one does form meets function like good ol' pops, and that's why our eyewear retainers can always be found on his prized pair of shades. Shop the OG lineup at the link below.
https://bit.ly/469GicR
08/26/2026
Your dad was onto something... ๐
Dad straps are always in. Shop the OG lineup at the link below. โ๐ผ
https://bit.ly/469GicR
08/24/2026
All smiles for summertime dusk casts ๐ ๐ฃ
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08/22/2026
Our Vaya Con Rios Collection? Possibly some of our favorite patterns yet. ๐ ๐ฃ๐ผโโ๏ธ
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08/20/2026
Consider this your sign to get outside. ๐๏ธ ๐ฃ
Our 2026 Artist Drop x Hols Walck () is here. Made for river days, evening hatches, campouts, and whatever else you get yourself into. ๐๏ธ
Shop the full collection at the link below.
https://bit.ly/45Usy5n
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08/18/2026
Say hola to the Vaya Con Rios Collection. The kind of collection that makes you want to pack the truck and get lost for a bit. ๐๏ธ ๐ป ๐จ
Created in collaboration with Hols Walck (), inspired by our Colorado River roots, and made in celebration of coexisting with the wild places we explore, the creatures we encounter, and all the unexpected moments that come with getting outside. ๐ฒ ๐
Shop the full collection at the link below.
https://bit.ly/45Usy5n
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08/16/2026
We put art on some of our fan-favorite products ๐ ๐ถ
Rooted in our Colorado River beginnings and inspired by life on the river, this collection is all about wild places, connecting with nature, and the good stuff that happens when you get outside. ๐๏ธ ๐๏ธ
Shop the Vaya Con Rios collection at the link below.
https://bit.ly/45Usy5n
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08/14/2026
Kinda outdoorsy to not care about what's chic ๐ฎ ๐ฒ
08/13/2026
Say hello to the Vaya Con Rios Artist Series created in collaboration with Hols Walck (.bones) ๐๏ธ ๐ฆฆ
"Vaya Con Rios" directly translates to "go with the river" a reminder to blend in, coexist, and respect the river ecosystems we play in, and an homage to the wild spirit of river runners everywhere.
Shop the full collection at the link below.
https://bit.ly/45Usy5n
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08/12/2026
Our 2026 Artist Drop has landed. ๐ช ๐๏ธ
We teamed up with Utah-based artist Hols Walck (.bones) to create a collection inspired by Chumsโ Colorado River roots and a shared love for life outside.
Think bold artwork, vibrant colors, river wildlife, and running rapids like it's your job. Shop the Vaya Con Rios collection at the link below. ๐๏ธ ๐
https://bit.ly/45Usy5n
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