I’m the CEO of Supra Human, one of the fastest-growing human performance companies in the world. Murrow Award for excellence in journalism.
We serve high-performing entrepreneurs, executives, and leaders.
• More than 10K body transformations
• Global team of 125+
• #273 on the Inc. 5000 Nineveh Madsen is a dynamic entrepreneur and business leader whose career spans journalism, technology, and scaling an industry-leading online human performance coaching company. She began her professional journey as a broadcast journalist after earni
I carried the cognitive load in silence for a year instead of saying I need help. Women need to have that conversation with their partner.
Who’s coming & what are we wearing? But also … it’s our 4th official SHX and we keep elevating the experience.
Can’t wait to see you there ♥️
Systems matter, but they are not enough on their own. If you do not have standards, the system is flawed from the start. Build the system around the standards.
Sometimes I wonder what I did with my time all those years before I was married, became a mom and decided to become a business owner 🤪… now those alone time moments are few & far between. You feel me?
So when it happens, I do this happy dance … 💃 two hours before 4 kids become over have me take them SQUISHY shopping 🛍️
“a day in the life of” … this woman doesn’t have time to film 🎥 those, but a quick note my mornings are not perfectly curated
The only way I’ve figured out how to get ME in is to wake up at 4:30 am
I brush my teeth 🪥
Hit the treadmill I have set up at home at the back of my closet (30 min) — this is STRATEGIC … I hit steps early so I don’t stress on the back end
Then it’s water, breakfast 🍳 & coffee ☕️
Ladies we can’t skip breakfast … especially as high performing working professionals .. you need this FUEL ⛽️
I’ll work out @ 7 am but today I skipped because I had a colonoscopy & endoscopy yesterday afternoon … no big deal 😂 good news is I’m fine 🙂 but that 36 hour fast was NO JOKE
Today was picture day … for my daughter so I’m crimping her hair, doing all the things … it’s a dance 💃
& now I’m in the office … that’s just the morning not even the DAY
As a business owner, I’ve learned that it’s critical to build a repeatable routine … and it starts by prioritizing myself first
Waking up early and getting ME in* has been a game changer
Hope this helps you if you’re struggling OR if you think I’ve got it all together … these skills took years to develop and half the battle was in my head
I didn’t believe I deserved the time or it would be selfish for me to prioritize myself … but prioritizing yourself doesn’t mean you’re taking away from others; on the contrary!
♥️
09/02/2026
Happy Belated Birthday 🎂 to my babba … just got back from a whirlwind 🇬🇧 London trip to celebrate him and reunite with my aunts, uncles and cousins who all flew in from Sweden.
… will do a photo dump soon (when I get a free minute 😅 I really need to get better at diversifying my content to show you all the aspects of LIFE as a female founder, business owner, CEO, wife, mother … daughter)
So today … I want to honor my father because the story begins with him
A little boy whose pursuit began out of a need to survive … and a young man who found the courage to leave his homeland in Iraq as an Assyrian … and make the bet to come to America 🇺🇸
What a privilege to be born his daughter … be raised with the work ethic that never leaves your bones … he has taught me greatness is a pursuit … the pursuit of pushing yourself, and being bold enough to GO GET WHAT’S YOURS
His examples teaches me to be relentless … and never give up
Focus on journey … you will eventually arrive at your destination or at least have quite the RIDE on the path ***
Happy 71st! You look fabulous ♥️ what’s his hair protocol? We’re all wondering … jkjk
You need business insurance, NDAs, and tight contracts. Running a business means acquiring risk. Protecting yourself is part of the job.
Not all investor money is created equal. Who you take it from matters as much as how much you take. Before you give away equity make sure you actually need the funding and that the trade is worth it.
Men who want to control women do not want them to be smart or independent. That is why they come for women like us in the comments.
Every woman needs a lifestyle operations manager. The environment is everything, and being surrounded by other entrepreneurs is a great investment.