Social Moguls

Straight A’s. President of my class. Raised my hand before I spoke. Master’s degree, valedictorian in my HS and my cosmetology school at the same time.

I had the whole overachieving people pleasing starter pack.

Then I started a business and found out the internet does not give out gold stars for good behavior.

It doesn’t reward you for being seen and not heard, staying small, being quiet, or being a “good girl.”

Your audience will reward you for having an opinion, for saying the thing you’re scared will make someone unfollow you, for posting the parts of you that aren’t “optimized” for approval.

And yes, you can do this while being a professional. You don’t have to curse or shake your ass or follow any trend or advice that doesn’t feel authentic to you…

I spent three years being real beige about it and got real invisible. I literally cringe so hard at that content. I was begging to be liked and sounded like everyone else as a result.

So if you’re tiptoeing, watering down, letting ChatGPT write it so you don’t *get it wrong*, I love you, but that’s not it. You’ve got more to say than that and your people are literally praying for someone to freaking say it already.

Social media has been made out to be entirely too complex with all of the “advice” you can find out there so I’m breaking it down to make it as simple as it gets for you…

You’ll learn how to confidently show up as your most confident self without blending in, chasing trends, or wasting anymore time on strategy made for influencers.

Comment SIMPLIFY and I’ll send you the link. No more good girl content.

And it’s only Monday…

So no Karen, idgaf about your followers or your vIrAl ReEl HoOkS unless you’re turning it into something that you can pay your bills with…

Followers are visible. Likes are visible.

Somebody deciding to book you happens in a DM or on a page that’s not on your IG at 11pm.

So why would we chase the visible number and “optimize” for the metrics that make you look good while making you no money?

Go look at your last nine posts. Count how many of them tell a stranger how to actually work with you. If that number is zero, you just found your answer.

The key is creating content that acts as a funnel on your socials and gets them off the Gram ASAP. (I use the CCC method.)

You have people are already sitting in your audience right now who would book with you if you gave them a reason to. Getting them from IG to your DMs with a “I booked it!” is a skill, and I’m about to teach you!

Comment SIMPLIFY and I will send you the link to Simplify Socials.

“My mom said I’m not supposed to listen to them...” - my friend Chelsea, when I offered to let her listen to my Motley Crue CD on the bus on our way to school. We were in 4th grade. Her mom was fully in the right on this one.

My sister took me to see my first Motley Crue show when I was in 4th grade, and while it was HIGHLY inappropriate at that age, I connected with them immediately.

Motley has always been the band that told the entire industry to fck off when it wanted to tell them who to be, how to sound, and what to do with their music. And I’ve loved them for it from the time I was 10 years old. I’ve always identified with the rebel story a little too much.

Recently, I made the same call Motley Crue made when they walked from Elektra. I looked at what got me here, the course I built that had worked for half a decade, and retired it, because it simply isn’t a fit anymore.

Loyalty to what used to work was starting to cost me the parts of my business that actually feel like me. So I did what I’ve now watched this band do more than once. I chose who I am now over what got me started.

That’s the whole reason their story hits different for me. I’m not just a fan sitting through fifteen shows, listening to someone who honestly needs to lip sync at this point... I’m someone who’s made that exact call to choose myself, my truth, and my identity in my own business, even at the cost of sales or the opinions of others, and I’ll make it again every time.

If you want a social media strategy that still allows you to be YOU, and doesn’t require you to bow to every hack, trend, and change of the platform, I’m teaching you exactly that inside the Simplifying Socials live group coaching program. Comment SIMPLIFY and I’ll send you the link.

IDGAF what anyone says, if you aren’t showing up as your truest, weirdest, Cruest self... why are you showing up at all?

You feel “cringe” bc you don’t want to brag… but is it bragging if it’s the truth, boo?

so you decided to “let your results speak for themselves” and hope the right people notice. That’s not a marketing strategy, babe.

Your patients know how good you are, they tell a few friends, and that is the full reach of your reputation in a zip code with hundreds of thousands of people in it.

I have never watched a woman get results like the ones on these slides while still refusing to talk about herself.

She claims it first. She talks about herself like the provider she already is, before anyone has confirmed she’s allowed to. Her reality shifts and the influx of business after that decision.

Your business will not outgrow the way you talk about yourself. So go be loud af about how good you are.

Comment BHN and I’ll send you the link to Be Her Now where we not only help you lean into your magic but build the strategy to make sure the world knows just how dam. Good you really are!

I refilmed, updated, and added to Serving on Social System 23984924 times.

Every time Instagram changed something, I’d sit back down, open the module, and record it again so whoever joined that week got accurate information.

Five years of that and I realized it’s time to cut the crap and get down to what is actually working now because SO much has changed on the platforms, even if marketing psychology remains the same.

A recorded course on social media cannot keep pace with a platform that changes this fast.

That’s true of mine and it’s true of every other course sitting in your “don’t forget you bought this” pile.

So I’m coaching you through it all live instead so you can learn and implement as we go, using the most updated best practices that we use to build our client’s accounts every day.

Heavyyyy on implementation, meaning you’re creating in real time, not collecting another set of modules you’ll open once.

We start the week of September 15 and the group votes on the day and time, so it works around your schedule.

Early bird saves you 25% through September 1.

You already know how to provide patient care at a level most people never reach.

Figuring out how to share it with the world takes eight weeks, not another five years.

Pour one out for the Serving on Social System. She did good work. (If you’re an SSS student, check your email!)

Comment SIMPLIFY and I’ll send you the link.

If there’s one thing you’ll never catch me doing, it’s taking money I know I can’t turn into results.

People think management means we show up and post pretty things. 😅

Management is strategy. I’m figuring out who we go after, what we say to them, in what order, and what actually makes your specific ICA pull out their card to pay you.

Every bit of that gets strategically created around your business, your secret sauce, your ICA’s version of Disney World, and your offer. With no business, no clarity, and no offer, there is nothing for me to work with.

So, say I take you on anyway. The content is good. The reach is gooooood. People click over to your website all excited, and then they get there and have no idea what to do because they feel like they landed on a different business’ set, don’t know where you’re located, or even exactly what you offer. So they leave. 🙃

Now you’re paying me every month to watch strangers leave.

That’s the whole reason I say no.

Almost every reason on these slides is a decision you haven’t sat down and made or a level you haven’t stepped up to play at yet. I help you do that and execute the strategy we build through my coaching.

You have changed people’s lives through the work you do. You already know what you’re good at. Saying it in a way that makes people want to pay you is what we do together.

Comment SIMPLIFY and I’ll send you the details on Simplifying Socials. Or DM me to get on our Social Media Management waitlist.

Sounding like everybody else feels safer than sounding like you. And "safe" is exactly why your content sucks.

Nobody can call a phrase cringe when a thousand other accounts already blessed it with their version of it. Vanilla is low risk.

Vanilla is also why nobody remembers you.

I struggled with not wanting to p**s anyone off or ruffle any feathers for a really long time.

I leaned realllyyyy hard sometimes on .writer, my work wife and actual word wizard, and I would send her anything I got stuck on or felt like might cause a ruckus online.

What finally changed my writing was giving myself permission to sound like myself online the same way that I do in person. That means spicy, a little dramatic, and occasionally too honest.

The women praying for exactly what you do are not searching for another beige quote.

They're out there looking for the woman who says the thing everybody else is too scared to say, in her own words, with her whole chest.

So write the caption you would actually say to your best friend over tacos and margs. Say the specific, slightly-too-honest version.

Save this for the next time you're creating content you want people to actually remember.

I’ve always said my business was built on audacity…

The audacity to believe I deserved a seat at the table (and to build the table myself)

The audacity to believe I had skills and knowledge worth paying for (and raising my prices for)

The audacity to tell you exactly what I can do for your business (and your life as a result)

I have never be more audacious bc I believed I was exactly who I said I was and then I became her.

I decided I would get results for myself and my clients and so I did.

I decided I wouldn’t stop until I won and so I did.

I decided to be THE ONE for my audience and so I am.

When you’re ready to be the only choice to help your clients win, I’m here to show you how to position yourself accordingly. You know where to find me. 😘✌️