American Fitness Center West Roswell

We’re Still Building. And It’s Going to Be Worth It. 🔥

Roswell—the energy around this project is real, and we feel it every single day.

We’ve seen the excitement.
We’ve seen the anticipation.
And yes—we’ve seen the conversations.

Here’s what matters:

We’re still here.
We’re still building.
And we’re not cutting corners.

Every day behind these walls, progress is happening—refining, upgrading, pushing this space to a level that truly matches the vision we set out to create.

This isn’t just another gym.

This is American Fitness Center—and we’re committed to delivering something that stands out the moment you walk through the doors.

The wait hasn’t been easy—we understand that.

But when it opens…
you’ll see exactly why it had to be done this way.

We appreciate everyone who’s continued to support, believe, and stay locked in with us.

Roswell—we’re getting closer. 👀🔥

A message to our Roswell community. ❤️

We know the wait has been longer than any of us expected, and we truly appreciate everyone's patience and support.

Rather than responding to individual comments or speculation, we wanted to share one clear update directly from us. We invite you to take a moment to read the message in this post.

Thank you to everyone who has continued to encourage us and believe in our vision. We're in the final stretch, and we can't wait to welcome you through our doors.

Behold the Peak!

Happy 4th of July from American Fitness Center West Roswell!

Today we celebrate the freedom that inspires us to dream bigger, grow stronger, and build healthier lives.

As we put the finishing touches on something truly special, we're incredibly grateful for your patience, excitement, and support throughout this journey. Every day brings us one step closer, and we can't wait to welcome you through our doors.

✨ The wait is almost over.
💪 Your future training home is nearly ready.

We'll see you soon, West Roswell. ❤️🤍💙

Have a safe, fun, and memorable Independence Day with your family and friends!

Freedom to Be Strong. Freedom to Be You.

Meet the Coach Behind Real Transformations.💪🔥

While we continue building something special here in West Roswell, we’re proud to introduce a coach whose results speak for themselves…

Ricky Moore – Master Elite Fitness Trainer & Celebrity Fitness Coach

One of Ricky’s most recognized transformations?

A 70+ pound transformation with multi-platinum recording artist MA$E—a nationally recognized comeback that showcased what’s possible with the right coaching, discipline, and system.

And it doesn’t stop there…

🏅 Trained a 2× Olympic Gold Medalist & 4× World Champion Christian Taylor
🏆 Top 5 World-Ranked Natural Bodybuilder
🩺 Specialist in rehabilitation, performance, and medical fitness

This isn’t trend-based training.
This is proven, high-level coaching that delivers real, lasting results—whether you're an athlete, rebuilding your body, or starting fresh.

At American Fitness Center, we’re not just building a facility.

We’re building a team that can actually change lives.

And when we open, that level of coaching will be right here in Roswell.

World-class results. Local access.

We’re getting closer. 🔥

Weekly Update 🚧

Roswell—we’re not slowing down. We’re building something next level.

We know the wait hasn’t been easy—and we feel that. The excitement around this project is real, and so is the expectation. That’s exactly why we’re committed to getting this right.

Behind the scenes, this isn’t just a build—it’s a constant evolution. Every single day, we’re pushing forward—navigating approvals, refining details, overcoming challenges, and leveling this space up beyond anything this area has seen before.

Some days it’s breakthroughs.
Some days it’s obstacles.
But every day—it’s progress.

We’re not here to rush something average.
We’re here to deliver something that hits different the moment you walk in.

This vision is HUGE. And with that comes layers, complexity, and the kind of work that isn’t always visible—but makes all the difference.

We hear you. We appreciate you. And we’re asking you to stay with us just a little longer.

Because when these doors open…
you’ll understand why it had to be done this way.

We’re getting closer. 🔥

Weekly Update 🚧

Roswell—we’re still pushing hard toward opening, and while the wait hasn’t been easy, we’re making sure it’s worth it.

In the meantime, meet one of the people who will elevate your entire experience…

Michele King, RYT-500 | SilverSneakers Certified🔥

A well-known name right here in Roswell—and for good reason.

💪 Move better. Feel stronger. Recover smarter.

Michele’s approach is simple:
**smart movement, real strength, and results you can actually feel.**

She’ll be leading Vinyasa Flow, Recovery, Active Aging, and Balance & Mobility Yoga, along with our SilverSneakers class and Senior Fitness + Adaptive Motion classes—all designed to help you move better, feel stronger, and build confidence at any stage.

✨ Stronger bodies start with smarter movement
No fluff. No guesswork. Just results.

We’re getting closer… and we can’t wait for you to experience it.

Weekly Update 🚧

Roswell—we hear you. And we don’t take your patience lightly.

We know this journey has taken longer than expected, and with that comes frustration. But behind the scenes, we haven’t slowed down—we’ve been building something far greater than just a gym… we’ve been building a new standard.

We’re not here to rush something average.
We’re here to deliver something Roswell has never experienced before.

In the meantime, we’re proud to share:
Our founder, Dr. Demetrius Moore, was recently featured in the Men of Roswell edition of Roswell City Lifestyle Magazine.

This isn’t just recognition—
It’s a reflection of the vision behind everything we’re creating here in West Roswell:
Performance. Recovery. Longevity. Excellence.

From day one, the mission has been bigger than opening doors—it’s about elevating an entire community.

Thank you for sticking with us.
Thank you for believing in us.

We’re close. Stay ready. 👀🔥

Weekly Update 🚧

Roswell, we’re getting closer every day. 🔥

We’re still on track for a **late June opening**, with the official opening date being announced as soon as it’s fully confirmed for accuracy.

In the meantime, here’s another look at what’s waiting for you inside The Recovery Realm… 👀

Introducing HyperOx₂™ Hyperbaric Oxygen Therapy—a cutting-edge recovery experience designed to help your body absorb significantly more oxygen than normal, supporting recovery, healing, circulation, and overall wellness. Hyperbaric oxygen therapy works by delivering oxygen in a pressurized environment, helping oxygen reach tissues more efficiently and supporting the body's natural recovery processes.

Whether you're an athlete looking to optimize recovery, someone focused on wellness and longevity, or simply looking to feel your best, HyperOx₂™ is part of the next-level experience we're bringing to West Roswell.

This is the level of innovation, luxury, and recovery technology you can expect throughout the entire facility. From elite fitness equipment to advanced recovery solutions, everything is being built with one goal in mind: helping you perform and recover at your highest level.

We know the wait has been longer than expected, and we truly appreciate your patience and support. We're working hard every day to open our doors as soon as possible.

Stay with us… it’s almost time.

Weekly Update 🚧

Roswell, we’re getting closer every single day. 🔥

We’re still on track for a late June opening, with the official date being announced as soon as it’s fully confirmed for accuracy.

In the meantime, here’s a look at what’s waiting for you inside The Recovery Realm… 👀
Experience Whole Body Red & Near-Infrared, Green, and Pink Light Therapy—designed to support recovery, reduce inflammation, promote tissue regeneration, enhance skin health, and elevate overall performance and wellness.

This is the level of innovation and luxury you can expect throughout the entire facility. From training to recovery, everything is being built to deliver a next-level experience.

We know the wait has been longer than expected, and we truly appreciate you sticking with us. Your patience means everything, and we’re pushing every day to open as soon as possible.

Stay with us… it’s almost time.