Insignia Group

Insignia Group Our core mission is to provide accurate accessory information and visualization to your customers at every touchpoint. Every day, every deal.

We work with dealerships, OEMS, digital retailers, and solution providers to sell more accessories at the point of sale and beyond. The Insignia Accessories System is your complete accessories sales solution to increase dealership profits on every new and serviced vehicle. Insignia Group simplifies the accessories sales process so you can fulfill orders quickly and easily, eliminating wasted time and minimizing confusion. From affordable pricing and accurate, high quality data to useful sales tools, services, training and support, Insignia is focused on ensuring that all customers derive the most out of their Insignia Group Accessories System.

When a Chicago parts manager noticed the increasing number of blown tires coming through the service lane one harsh wint...
09/16/2026

When a Chicago parts manager noticed the increasing number of blown tires coming through the service lane one harsh winter, he got an idea. 💡

Implementing a seasonal tire and wheel program kept customers from going to the discount tire shop down the road, gave them a reason to return, increased profits, and elevated the customer experience.

Here’s how you can launch this program now in preparation for the months ahead.

Winter months are fast approaching and so are potholes, blown tires and bent rims. Get ahead of the problem with a seasonal tire and wheel program designed to elevate customer experience and increase your profits.

Shout out to CB Herald for the feature on Render Portal by Insignia Group! Render Portal is our library of best-in-class...
09/10/2026

Shout out to CB Herald for the feature on Render Portal by Insignia Group!

Render Portal is our library of best-in-class images, catering to anyone, anywhere that needs vehicle images. You can read more about it in the article below or on our website at 👉https://hubs.la/Q04x5fjT0

In celebration of this feature article, we're giving away two free vehicle images in your brand. Just fill out the form on our webpage, and we'll be in touch!

📰 https://hubs.la/Q04x5ffh0

09/09/2026
It's still 100 degrees down at our HQ in sunny South Carolina.Still, we're dreaming of cooler temps and fall accessories...
09/03/2026

It's still 100 degrees down at our HQ in sunny South Carolina.

Still, we're dreaming of cooler temps and fall accessories. Here's how to take advantage of the new season in your store 👇

A new season is blowing in, and dealers can capitalize on the diverse accessory catalog that fall offers prospective buyers.

Integrity and Loyalty are two of our core values at Insignia Group.Today, we're recognizing our Dealer Success Coordinat...
08/31/2026

Integrity and Loyalty are two of our core values at Insignia Group.

Today, we're recognizing our Dealer Success Coordinator, Khrys Dorton, for being a living representation of these values.

Khrys' manager says:

"Khrys exemplifies Integrity and Loyalty in her daily responsibilities dealing with our customers. At all levels, Khrys presents the company with professionalism, and always treats the customer with respect. In doing so, she relays our company's core values to the customer. Her actions demonstrate our focus on integrity and loyalty, benefiting the customer. Khry operates in excellence in every respect."

We're so glad to have her on our team!

Disjointed data is a recipe for disaster in modern car-buying. API integration is the bridge between multi-faceted piece...
08/26/2026

Disjointed data is a recipe for disaster in modern car-buying. API integration is the bridge between multi-faceted pieces of data and your prospective buyer. Here's how to make this work:

The modern car-buying experience is ultra-connected, so your data should be too. API integration ensures disjointed data falls in line in all the right places.

https://hubs.la/Q04sk8Jb0
08/13/2026

https://hubs.la/Q04sk8Jb0

Selling accessories isn't a secret sauce. With proven methods, you can present and sell accessories at the point of sale with ease. Use these 3 tips to get started.

Accessories are still an afterthought in most vehicle buying journeys.It's not because buyers aren't interested, but bec...
08/06/2026

Accessories are still an afterthought in most vehicle buying journeys.

It's not because buyers aren't interested, but because the data, fitment, and visualization infrastructure behind accessory commerce is often fragmented or missing.

Today we're introducing ACE, our cutting-edge managed accessory commerce platform built on 20+ years of Insignia Group's automotive accessory expertise.

Read about the problem ACE solves and who it's built for 👉https://hubs.la/Q04s6LFf0

One of the greatest things about being new to car sales, or new to the company, is turning a new page. 📄If you’re just s...
07/30/2026

One of the greatest things about being new to car sales, or new to the company, is turning a new page. 📄

If you’re just starting (or a seasoned employee who’s willing to grow), these beginner-friendly ☑️ accessory sales tips are for you.

Accessory sales are the easiest way to add PVR, boost CSI scores, pad your monthly incentives, and create repeat business. Yet many still skip right over offering them unless the customer explicitly asks.

Don’t make that mistake ❌ Use these straightforward steps to offer accessories to every customer.

Salespeople that are brand new to the dealership showroom can make more money than all their co-workers by adopting these simple accessory sales strategies.

The simmering tension between parts and sales is a feud as old as the car industry for many dealerships.Dealers that are...
07/22/2026

The simmering tension between parts and sales is a feud as old as the car industry for many dealerships.

Dealers that are raking in millions 💰with accessory sales have turned the tide on the battle and created a bridge between departments—a money bridge, if you will.

When it comes to selling accessories, the front of the house is truly your best client.

Here are three ways to make peace ☮️ with your in-house customer profitably.

What if the parts department's best customer is sitting in a cube next door? When it comes to accessories, the sales team truly is your number one client.

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153 S Oakland Avenue
Rock Hill, SC
29730

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