Kids BJJ Made Easy

Let Kids Create the Game
Kids love games, so why not let them create one? 👇
✅ Break into small groups
✅ Work together and get creative
✅ Build a game other kids would actually enjoy playing
💡 Giving kids ownership helps build leadership, teamwork, and confidence.

Turn Giving Back Into Community
A back-to-school supply drive is a simple way to bring your academy and community together 👇
✅ Invite students and families to donate school supplies
✅ Make it fun with a friendly competition between classes
✅ Support local families while strengthening your academy community
💡 The strongest academies do more than teach classes; they become part of the community they serve.

Parents are not usually searching for Jiu-Jitsu; they are searching for help 👇
✅ They want their child to become more confident
✅ They want stronger character and better habits
✅ They want their child to develop useful skills
💡 Market the result parents are looking for, not just the martial art you teach.

3 Key Strategies for Back-to-School Growth
Want to grow your kids' BJJ program this back-to-school season? Focus on these 3 things 👇
✅ Create a simple trial offer that gives parents a reason to take the first step
✅ Clearly communicate what your program can do for their child
✅ Deliver an amazing class experience once they walk through the door
💡 A strong offer gets them in, but a great experience is what makes them stay.

Looking for a fun way to build balance with younger students?
Try Surf’s Up 👇
✅ Great for ages 4, 5, and 6
✅ Helps kids improve balance and body control
✅ Keeps learning fun and age-appropriate
💡 The best kids' games make class fun while still building real skills.

The Best Thing to Say After Class
Here is the #1 tip we give every BJJ parent 👇
✅ Say, “I really enjoyed watching you train today”
✅ Avoid coaching or correcting them after class
✅ Leave the technical feedback to the instructors
💡 Positive encouragement helps kids enjoy the journey and stay excited to train.

Kids May Learn BJJ and Never Need to Use It
When a child stands tall, makes good eye contact, speaks confidently, and shows strong body language, they are often less likely to become a target for bullying.
That does not mean we ignore the possibility of physical conflict. We prepare kids for it.
✅ Build confidence before a confrontation happens
✅ Teach kids how to recognize unsafe situations
✅ Give them simple tools for responding appropriately
✅ Prepare them to protect themselves when there is no other option
We want every child to be capable of using Brazilian Jiu-Jitsu, while also developing the confidence and awareness that may prevent them from ever needing it.
That is why we teach our students the 3 T’s.

Growing Your Kids Program Starts with Onboarding
Most new students enter your program through a short trial, which makes those first few classes incredibly important.
✅ Give each child small milestones they can achieve
✅ Make every class feel like a positive new experience
✅ Clearly explain expectations to both the child and parent
✅ Help families understand what progress will look like
Strong onboarding creates clarity, builds trust, and gives families a reason to keep coming back.

More Than Just a Jiu-Jitsu Class
One of our students brought her guitar to class and asked if she could play for everyone.
Of course, we said yes.
✅ Kids need spaces where they feel comfortable being themselves
✅ They need instructors who see them as more than just students
✅ They need an environment where their interests and personalities are celebrated
When kids feel accepted, they become more confident, connected, and willing to step outside their comfort zones.

Attention Is Something You Have to Coach
Great kids instructors understand early that attention cannot simply be demanded. It has to be taught, practiced, and reinforced.
Most kids naturally have short attention spans, but that does not mean they are incapable of focusing.
✅ Build predictable systems into every class
✅ Train instructors to recognize when attention is slipping
✅ Keep explanations clear, concise, and age-appropriate
Strong kids programs do not rely on instructors constantly telling students to pay attention. They create an environment that helps students learn how to pay attention.
When your systems, instructors, and class structure work together, better focus becomes part of the culture.