Lena Oeun

Everyone wants to make 6 figures through content but are sold the hardest ways to get there.

Creators says to monetize your content through a course, brand deals, sell a preset pack.

I say… do the opposite. “APPLY TO JOBS!”

Here’s why.

I made over a million dollars from content at 21. UGC deals, coaching, digital products. I was grinding 12-hour days and still felt like I was on a hamster wheel. I had to pay $$$ thousands of dollars to get gatekept information. Every month started at zero. Every brand deal required a new pitch. Every payment came net-30, 60, 90 if I was lucky.

Then I started applying to VC-backed startups and ecom brands as an in-house content creator. Not as a freelancer. As a full-time hire.

65 cold outreaches. 18 first calls. 6 offers between $130K and $185K a year. In 45 days. With 75K followers I hadn’t posted on in 2 years and no degree.

Same skills. Same camera. Same cute videos. Except now I get a salary, benefits, and equity instead of a $300 flat fee and a 90-day payment delay.

The creator economy is worth $480 billion. Most of that money goes to the brands, not the creators making their content. The in-house role is how you get on the other side of that transaction.

Stop pitching brands. Start applying to them.

Comment “SALARY” and I’ll send you the Creator Salary newsletter with the exact cold email I used ⬇️

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“Maybe my content just isn’t good enough.”

That was the biggest lie I convinced myself to believe.

I’d been rejected by 30 brands. The ones that responded were offering me gifts. Or $200 per video. Or a “partnership opportunity” that meant making content for free in exchange for exposure.

I almost quit.

Then I changed one thing. I stopped pitching myself as a UGC creator and started positioning myself as an in-house brand content creator. I went straight to founders, not HR. I sent a 4-line email instead of a pitch deck. I only targeted brands that had real money to spend.

Within 45 days, I had 4 offers between $130,000 and $185,000 a year. For the exact same cute videos I was being offered $200 for.

The work didn’t change. The frame did.

Stop pitching yourself like a UGC creator or freelancer. Start positioning yourself like a full-time content operator.

🤌🏻Your content skills are worth $100k-$200k a year.

I help creators land six figure roles at startups and tech companies instead of waiting on brand deals.

I did it at 24 with no degree, landed 6 offers in 45 days, and have generated $1.25M+ as a creator with 40M+ views.

⬇️Follow for career and wealth tips built for creators, and comment “salary” to get weekly tips, guides, and six figure roles sent straight to your inbox.

💁🏻‍♀️🤬How to land FU money through tech brands. You can stack contractor recurring deals or land a full-time $60k-$200k/yr role with the brand of your dreams.

Hi im Lena. I’m building the #1 9-5 career resource community for creators and influencers. We are entering a multi trillion dollar creator economy industry in the next decade and there’s already job listings to hire creators in house (state by Goldman sachs).

💰It’s my personal mission to
1. Help you stand out as Top 1% candidate for these dream roles
2. Guide your progression for higher leadership roles
3. Stack your income sources and build genuine creator generational wealth through equity
📍All. For. Free. Always.

💬Comment “salary” to join the Creator Salary newsletter.

⬇️These are 5 common beliefs that may be the very thing holding you back from building deeper connections and living a fulfilling life.

5 “empowering” phrases that are actually scarcity in disguise:

1. I don’t need anyone.” Trains you to see asking for help as weakness.
2. “I’m not like other.” Requires putting others down to feel up.
3. “Men/women ain’t sh*t.” Train yourself to expect betrayal from every partnership.
4. “I don’t need friends because I can’t trust anyone but myself” Cuts off the network effect that compounds opportunities.
5. “Money is the root of all evil.” Programs you to never become the thing you secretly want.

Listen closely to how your favorite influencer speak. You’ll realize how much the actually influence how you think and see the world.

💬Have you said any of these out loud? I said all 5 before I knew better

This is your sign to get into being an in-house creator for your favorite brands. Follow to learn how. I post every single day 💁🏻‍♀️✨

⬇️Companies are paying creators $100K to $185K a year to make content full-time. Not famous influencers. Regular people with a camera and the right skills.

🤌🏻Here is why that number makes sense.

📍Goldman Sachs found the creator economy is worth $250 billion right now and is on track to hit $480 billion by 2027. That is almost half a trillion dollars. Companies are not sitting on the sidelines while that happens.

📍Creator marketing budgets went up 171% in one year. That means companies more than doubled what they spent on creators in 12 months. 71% of companies increased their budget. And the average big company now spends between $5.6 and $8.1 million a year on creator content alone.

📍When you are spending that much, you need someone in-house. Someone who knows your brand, shows up every day, and makes 30 to 50 videos a month consistently. A freelancer cannot do that. A full-time hire can.

📍60% of people say they trust what a creator says about a brand more than what the brand says about itself. That is not an opinion. That is why this role pays six figures.

📍The math is simple. $300 per video from a freelancer who does not know your brand. Or $8K a month from someone who lives inside it. Companies figured it out. Most creators have not yet.

Comment “SALARY” and I will send you the Creator Salary newsletter. It is where I break down how to land one of these roles with no degree and no big following.

📝Sources:
Goldman Sachs Research, “The Creator Economy Could Approach Half a Trillion Dollars by 2027,” 2023
CreatorIQ State of Creator Marketing Report 2026, via Los Angeles Times, March 22, 2026
Stan.store State of the Creator Economy, April 2026

🫣you want to make full-time income through content without a degree or being an influencer, follow these steps below:

1). Stop applying through job portals. Email the CEO or head of marketing directly. HR is not the decision maker for creator roles.
2). Build a portfolio that shows revenue potential, not just pretty content. Brands want to know you can drive opt-ins, sign-ups, and sales.
3). Treat your job search like a sales funnel. Track every outreach, every call booked, every offer. You’re not job hunting. You’re closing.
4). Have the audacity to believe you’re worth a CEO’s time. Your unconventional background is not a weakness. It’s what makes founders stop and pay attention.

💬Comment “Salary” and I’ll send you the Creator Salary newsletter 💗⭐

⬇️You don’t need 100K followers to make $100K as a creator. You need one brand who gets it.

My name is Lena, and I help you get hired full-time as content creators at startups and brands, six figures, no degree, no big following.

For more tips on landing a six-figure brand creator role. Give me a follow 💸

follow along if you’re rebuilding something you once loved 🌕

the scariest part wasn’t starting over. it was admitting that the version of me who built that first business needed to die before something real could grow. trauma will either keep you from the thing you love or eventually lead you straight back to it. for me it was both. 🤍