Heather Hammell-Coach

09/14/2026

Little back deck chat and the ending is pretty funny.

What do you do to prepare for clients?

09/14/2026

What if one of the most important things you could say to a client was simply, “I can help you”?

Fully booked therapists know their clients, and they believe they can help them.

That means understanding what brought a client through your door, giving them a clear treatment plan, and being willing to make a confident recommendation when you know the work is within your scope.

It also means learning how to hear “no” without making it mean something about your worth as a therapist.

In Episode 309 of the Fully Booked Therapist podcast, I’m talking about:
• The intake questions that give you better information
• Why uncertain language can affect client trust
• How to make confident offers without overpromising
• What happens when you make rebooking personal
• How to use a client’s “no” as information you can learn from

🎧Listen to Episode 309: https://themfrcoach.com/podcast/ep-309-the-fully-booked-therapist-standard-
8-why-saying-i-can-help-you-is-the-most-important-thing-you-will-ever-say-to-a-client/

09/11/2026

Do you have certainty in your business?

Tell me where you are uncertain.

09/10/2026

Getting ready for a big conference event where I’ll be working on my sales skills live, meeting my assistant in person (she’s coming from London), and growing myself because I always go first so I can help my clients do it too.

What are you doing to expand today?

09/10/2026

Discounting can feel really good in the moment.

You say your rate. You feel that wave of guilt or dread. You lower the price, add an extra 15 minutes, or give something away.

And suddenly, you feel relief.

That relief is real. But it’s also temporary.

In Episode 308 of the Fully Booked Therapist podcast, I’m talking about what can happen when you discount your services to escape the discomfort of charging.

I cover:
• Why giving something away can feel easier than charging your full rate
• How reactive discounting can reinforce the beliefs you already have about your pricing
• Why free or discounted services aren’t automatically better for your clients
• The difference between intentional generosity and discounting from guilt
• Three ways to make clearer decisions about your rates and giveaways

You can charge your rate and feel uncomfortable at the same time.

🎧Listen to Episode 308: https://themfrcoach.com/podcast/ep-308-the-relief-trap-why-discounting-feels-so-good-in-the-moment/

09/09/2026

09/08/2026

Get your schedule figured out. Get fully booked.

09/03/2026

How many certifications are enough?

For years, I believed the next seminar or credential would finally make me feel like an expert. When I eventually reached that goal, I realized nothing had changed except another certificate on the wall.

In this week's podcast, I talk about learning as a buffer and why continuing education can sometimes become a way to avoid the uncomfortable business decisions that actually grow your practice.

If you've ever wondered whether you need one more certification before charging more, opening your practice, or feeling confident with your clients, this episode is for you.

🎧Listen now: https://themfrcoach.com/podcast/ep-307-the-fully-booked-therapist-standard-7-why-one-more-certification-is-not-what-is-standing-between-you-and-fully-booked/