US Weight

on which was one of the largest sporting goods companies at the time. Some of RoadMarter’s brands included Vitamaster, DP, Ajay,Healthmaster, Universal , and Flexible Flyer. US Weight focused initially on the fitness market since it acquired the fitness weight manufacturing technology from RoadMaster originally developed by Diversified Products (DP) in the 1960s. DP pioneered the concept of nonferrous weight sets encased in blow-molded polyethylene which significantly broadened the reach and appeal of fitness equipment and usage in the USA. These newly designed weights did not rust, did not scuff floors, were easy to handle, and were much lower cost than traditional cast iron fitness weights. US Weight utilized the DP technology and experience to quickly become a success securing distribution at Wal-Mart, K-Mart, Sears, and others retailers. purchased US Weight in 2001 from Larry and Matt to further expand its sporting goods business. Escalade, founded in 1927, is publicly-traded company on the Nasdaq (ESCA) and has been a leading manufacturer of sporting goods and outdoor recreation equipment for nearly 90 years. Escalade is headquartered in Evansville, Indiana and has operations throughout North America.