Manufacturing surfboards, sailboats, kayaks and SUPs for fun on the water since 1950. http://hobie.com
Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and innovative quality products. From their headquarters in Oceanside, California, Hobie manufactures, distributes, and markets an impressive collection of eco-sensitive watercraft worldwide, with subsidiaries; Hobie Cat Australasia, in Huskisson, NSW, Australia and Hobie Cat Europe, in Toulon, France
08/28/2026
“We're just going out for an hour.”
Three hours later…
You've explored another shoreline, stopped for a swim, found a place you've never seen before and somehow you're nowhere near where you started.
Hobie days have a habit of getting away from you.
08/26/2026
No traffic.
No notifications.
No reservations required.
Just find some water.
Best seat in the house.
08/24/2026
There's always that moment when you look back at shore and think…
We came all the way from THERE?
That's one of the best things about a Hobie. A little exploring can turn into a lot of exploring.
What's the farthest you've ever gone in your Hobie?
08/21/2026
DON’T TAKE OUR WORD FOR IT.
Seriously.
If you’ve wondered what it feels like to pedal a Hobie, experience a MirageDrive® or figure out which model feels right for you, go try one.
Hobie dealers across the country host demo days and many can help arrange an opportunity to get you on the water.
This weekend, visit your local Hobie dealer, join a demo day or ask to demo a boat.
A few minutes on the water can tell you more than hours of research ever will.
Already a Hobie owner? Tag the friend who keeps asking to try yours.
08/19/2026
TODAY’S ITINERARY: NONE.
No mileage goal.
No destination.
No workout.
No need to be anywhere by noon.
Put the boat in the water. Bring something cold to drink. See where you end up.
Not every adventure needs to be an adventure.
Sometimes a really good day on the water is just…a really good day on the water. This photo is from one of our fans ... we thought it was a perfect example...
08/17/2026
THE BENCHMARK: JUST GO.
Some of the best innovations are the ones you eventually stop thinking about.
Push the MirageDrive® pedals and you move. Turn the rudder and you turn. Flutter the fins through the shallows.
Pedal farther than you planned because getting back doesn't feel like work.
For decades, Hobie has kept refining one simple idea: make spending a day on the water easier.
That’s a benchmark worth chasing.
Hobie Benchmark: Accessories!
Some kayaks come with accessories.
Hobie built an entire ecosystem around them.
Over the years, a few have become benchmarks in their own right:
• H-Rail® for endless customization.
• Bimini Shade to keep long days on the water comfortable.
• Livewell systems that made tournament rigging simple.
• H-Crate™ storage that organized an entire generation of kayak anglers.
• Guardian® Retractable Transducer Shield for protected electronics.
• Sail Kits that turned a pedal kayak into a whole new adventure.
• Cart systems that made getting to the water almost effortless.
Every Hobie owner seems to have that one accessory they wouldn't launch without.
So here's the question...
What's the best accessory Hobie has ever made?
Tell us your favorite—and why. We have a feeling there are going to be some classics in the comments.
08/12/2026
THE BENCHMARK
The best days on the water aren't measured in miles. They're measured in moments.
For generations, Hobie has inspired people to explore farther, discover hidden places and experience the water in ways few others can. From the innovation of the MirageDrive to thoughtfully designed kayaks built for comfort, stability and adventure, every Hobie is created with one goal in mind, helping you make the most of every day outdoors.
True innovation isn't about keeping up. It's about creating experiences that stand the test of time.
That's why, for so many, Hobie remains the benchmark.
08/10/2026
Weekends on the water always seem to end too soon.
Where did your Hobie take you this weekend?
A quiet lake, winding river, coastal shoreline, hidden bay, or somewhere completely new?
Share a photo and tell us where you explored. We love seeing the incredible places our community discovers.
08/07/2026
Here's an idea...
Silence the notifications.
Leave the chores for another day.
Point the bow somewhere you've never been before.
You don't have to paddle across an ocean. Sometimes the best adventure is the little bay you've driven past a hundred times but never explored.
Summer doesn't last forever.
Make this weekend one you'll remember.
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |