Blue United Corporation

Keshvi is joining Blue United Corporation in New York as a Consulting Intern. Here is a brief introduction from her, in her own words:

“I am currently pursuing my MBA at Fordham University’s Gabelli School of Business in New York. I come from a finance and strategy background, having worked with institutions like the World Bank, HSBC, and Bank of America, where I learned to look at businesses through numbers, markets, and strategic decision-making.

At Blue United Corporation, I am excited to work on projects across sports, strategy, partnerships, and live experiences. I look forward to understanding the business of soccer from the inside while connecting brands, teams, fans, and communities across markets.”

いつもサポートを誠にありがとうございます！ ATHLETA Official ⚽️
Thank you always for your deep support! ATHLETA Official ⚽️

From 570,000 matches last year to an incredible 2.71 million matches this year. 🚀⚽️

Blue United eFC, our professional esports team, has had its official kit featured in the EA SPORTS FC series for the fourth consecutive year.

In FC25, players around the world chose to wear the BLU kit in 2.71 million matches—nearly five times as many as last year.

Every victory and every hard-fought defeat while wearing our colors is part of the journey, and we couldn’t be prouder.

Thank you to everyone who has represented BLU on the virtual pitch.

昨年の57万試合から、なんと271万試合へ！🚀⚽️

Blue United eFCの公式ユニフォームは、EA SPORTS FCシリーズに4年連続で収録されています。

FC25では、世界中のプレイヤーがBLUのユニフォームを着用してプレーした試合数が、昨年の57万試合から271万試合へと大きく伸びました。

皆さんがBLUとともに積み重ねてくれた勝利、そして悔しい敗戦の一つひとつが、私たちの誇りです。💙🏟️

これからも、バーチャルのピッチを通じて世界中のサッカーファンとつながっていきます。

ぴあ様と共同で運営する「ぴあスポーツビジネスプログラム」の一コマ。
本講義は、「原理原則 → 事例 → 実践」の3段構成で学びを深めています。
今回は、スタジアムビジネスに関するグループワークの発表でした。パートナーであるあずさ設計様にもお越しいただき、ご講評いただきました！
受講生の発表を支え、議論を深める森松のファシリテーターぶりもぜひご覧ください。

A behind-the-scenes moment from the PIA Sports Business Program, which Blue United operates in partnership with PIA Corporation.
The program is built around a three-step learning approach: Principles → Case Studies → Practice.
This session featured the group presentations, about stadium business, where participants put their learning into action. We also had the pleasure to have our partners, Azusa Sekkei as a commentator.
And don’t miss Morimatsu in action as the facilitator, guiding the discussion and helping each team develop its ideas.


ぴあスポーツビジネスプログラム スポーツビジネス スポーツマーケティング 人材育成

Please welcome our new 2026 Summer Intern Vittor !

“Hi! I’m Vittor, and I am passionate about sports, especially football. I am from Rio de Janeiro, Brazil, and I am currently pursuing a Master in Management at IE Business School in Madrid after completing my Business degree at the University of Bath.

As a Brazilian, football has always been a big part of my life, and I have always been fascinated by the way sport connects people from different cultures and backgrounds. I am excited to join Blue United and contribute to projects that bring together sports, business, and international collaboration.”

Thank you, Dallas, and to all of you🇯🇵!

日本在住で活躍しているインターンメンバーとニューヨークから一時帰国中のメンバーと一緒にランチ！
ニューヨーク、山梨，横浜、東京と様々な場所から集結。
お互い直接会うのは初めてでしたが、互いの仕事の紹介や、国際事情、ワールドカップから進路に関する情報交換まで話題が尽きることはありませんでした！

Lunch with our intern members based in Japan, together with a team member temporarily back from New York.

We came together from different places — New York, Yamanashi, Yokohama, and Tokyo.

It was our first time meeting each other in person, but the conversation never stopped, from introducing each other’s work to exchanging thoughts on international affairs, the World Cup, and future career paths.

Blue United Tokyo office , powered by legends💪🈺🗼.
ブルーユナイテッド東京支社レジェンドたちが営業中💪🈺🗼。

BLU eFC was honored to be featured by Tarzan Web⁠.
The topic was gut health, and we shared how our partner, Aub Inc.⁠, supports our players’ daily conditioning and performance.
A big thank you to everyone involved!

弊社プロeスポーツチーム、BLU eFCが Tarzan 取材いただきました。今回のテーマは「腸活」。日頃よりチームをサポートいただいている AuB [オーブ]]  様のご協力のもと、選手のコンディショニングや日々の取り組みについてお話しさせていただきました。
関係者の皆様、このたびは貴重な機会をありがとうございました。

#腸活 #コンディショニング