Just Phelix

Tunta Sports + Entertainment would like to join the rest of the football family and the Zambian sports fraternity at large in mourning the passing of legendary former Copper Queens Coach, Bruce Mwape.

Coach Mwape’s impact on our nation’s game cannot be overstated. From taking the Copper Queens to unimaginable heights, including back-to-back Olympic Games in Tokyo and Paris, a WAFCON bronze in 2022, and our historic first-ever FIFA World Cup appearance in Australia/New Zealand, he left a lasting blueprint for success.

This loss is felt deeply by our team. Our founder recalls a special moment shared with Coach Bruce during the Paris 2024 Olympic Games in Nice, France, right around the time the Copper Queens went head-to-head with Team USA. They had several valuable, insightful conversations about the incredible rise of the Copper Queens and how the team was evolving into a true force to be reckoned with across international women’s football. His dedication to his players and his vision for the sport were undeniable.

Our thoughts, prayers, and deepest condolences go out to his son Chikonde, the entire Mwape family, his former players, and friends during this incredibly hard period.

We stand with you in grief and in celebration of the immense legacy he leaves behind.

Go well, Coach Bruce.

Thank you for the memories and for putting Zambian women's football on the global map. 🕊️🇿🇲

These are the comments that came from the Belgium Coach after the victory against Senegal as reported by Gary Al-Smith - Journalist.

What do you think about this?

This should be a wake up call to the African Tacticians.

Losing a 2 goal lead is utterly pathetic and unacceptable.

I have been quiet about this World Cup but watching two African Nations lose in a similar manner shows that we have a major problem.

Sometimes the sidelines are where the real game is played.

Earlier today, our founder Felix Munyika (Just Phelix) attended the adidas Foundation’s Power of Sport Talks in New York City, a space dedicated to exploring how sport can drive meaningful change beyond the result. With the 2026 World Cup in full swing across North America, having a conversation of this nature in the city that never sleeps felt very deliberate.

What made the day truly special was an unplanned, unfiltered conversation with Juan Mata, FIFA World Cup winner with Spain, UEFA Champions League winner with Chelsea Football Club, and the Co-founder of Common Goal, the movement that has redirected millions of dollars from professional football into grassroots social impact projects worldwide. It was a short exchange, but the kind that stays with you, a reminder that the most thoughtful people in sport are often thinking about what it can do beyond the trophy.

Alongside that encounter, Felix also held conversations with representatives from Adidas to explore athlete sponsorship opportunities for athletes under the Sports + Entertainment Agency. With one of sport's most powerful brands at the center of the world's biggest tournament, it was exactly the right room to be in at exactly the right time.

There is more to follow from today. Watch this space.

A billion people tuned in. Most were watching football. We were watching the business.

The FIFA 2026 World Cup is the biggest sporting event on the planet right now, and while the goals, upsets, and drama are grabbing the headlines, there is a parallel contest running underneath all of it that most fans never see.

At this tournament, one brand dressed 14 national teams, the referees, the volunteers, and FIFA itself. They built the ball at the center of every VAR decision. And when the world's greatest player, Lionel Messi, pulled on their shirt and scored his first-ever World Cup hat-trick in front of a billion people, no advertising campaign on earth could have scripted it better.

All of that is happening in Nike's own backyard.

We also looked at the three-minute water break FIFA introduced at every match, the one that quietly became an ad break for broadcasters worldwide, the one most fans didn't notice, and the one that may represent the biggest new commercial opportunity in football history.

This is an educational breakdown of the commercial dynamics shaping the FIFA 2026 World Cup, who is winning the brand battle, what it means for the apparel industry, and where the real opportunities lie when the world's attention lands on North America.

If sport, business, and the machinery behind the game interest you, this is the read for today. 🔗 Link in comments.

What do you call a record breaker? LIONEL MESSI

With his hat-trick against Algeria, Lionel Messi has reached 16 goals in FIFA World Cup history, drawing level with Miroslav Klose as the all-time leading scorer in the tournament.

🇦🇷 Lionel Messi – 16
🇩🇪 Miroslav Klose – 16
🇧🇷 Ronaldo Nazário – 15
🇩🇪 Gerd Müller – 14
🇫🇷 Kylian Mbappé – 14
🇫🇷 Just Fontaine – 13
🇧🇷 Pelé – 12

Messi has now matched the greatest goalscoring record in World Cup history. 🇦🇷🐐🔥

G.O.A.T