Social Content Ratings

A New Megaphone: Social Media Gives Consumers A Chance To Be Heard On What They Watch Now firmly in the hands of over 87% of the U.S. adult population, social media reached about 177 million people each week on average in third-quarter 2016. And according to Nielsen's 2016 Social Media Report, the role social media is playing in consumers' lives is significant and increasing.

Fall: that time of year when uploaded albums of days spent at the beach are slowly replaced by photoshoots of friends frolicking through pumpkin patches or tailgating at football games. Fall is also synonymous with the return of favorite series, new show debuts, and the subsequent chatter about TV on social. Here’s a look at what that social activity looked like during premiere week across Facebook and Twitter, including a ranking of the most social new series premieres.
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Something Old, Something New: Fall TV Kicks Off Across Facebook and Twitter - Nielsen Social As temperatures cool down outside, things are heating up on television screens across the U.S. as millions of eager viewers tune in to the new fall TV season. Armed with their remote controls, smartphones and tablets, Americans are just as eager to tap into new program offerings or familiar standbys...

For years, networks have been using "Social TV" -- people’s responses to TV on social media -- to drive tune in, and to engender loyalty to and engagement with their programs. Without total measurement of this activity, they cannot fully understand how to properly monetize this phenomenon. Nielsen Social's president, Sean Casey, discusses why measuring comprehensively is challenging yet fundamental to unleashing its power. http://www.broadcastingcable.com/blog/bc-guest-blogs/how-can-tv-networks-maximize-value-social-media/158837 #

How Can TV Networks Maximize the Value of Social Media? | Broadcasting & Cable Aug 15 2016 BC Guest Blogs How Can TV Networks Maximize the Value of Social Media? Technology has made possible an explosion in communication and sharing through social media 8/15/2016 03:15:00 PM By Sean Casey, president of Nielsen Social As media fragmentation increases, it is more and more diffic...

TV audiences in the U.S. took to Twitter this TV season to discuss everything from the fate of the zombie apocalypse survivors to the Black Mamba during his final game as a Laker and the Bachelor’s multiple love interests. In total, viewers sent almost 1 billion Tweets. http://www.nielsensocial.com/tv-season-in-review-2015-2016-biggest-social-tv-moments/

TV Season 2015-2016 in Review: The Biggest Social TV Moments