Jaxito Dwyer

Jaxito Dwyer

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I post about scaling consumer tech apps with instagram and tiktok growth systems. Grow your app 👉 https://go.cultmedia.io/opt-in?utm_source=fb_bio

08/10/2026

Views are only a good proxy metric if they’re followed by downloads

08/10/2026

You need to post way more videos

08/10/2026

The real reason your ads aren’t scaling well

08/10/2026

The research process is so important when you’re making creatives

08/10/2026

Everything derives its value from advertising

08/07/2026

How your speak about your app determines the how much people will pay

08/07/2026

How headspace is actually scaling

08/07/2026

Apps with higher AOVs are able to scale

08/07/2026

Why your app is struggling to scale with paid ads

Photos from Jaxito Dwyer's post 07/29/2026

Hi! I’m Jax the co-founder of Cult Media. I’ve spent over a decade in tech. Google, BlackRock, and a long list of early stage startups before that.

Along the way I’ve done around half a billion views myself and built past 400k followers. And our team has done 1B+ views and 1M+ paying users. 

I don’t lead with that to brag, but to show you the steps we’ve seen grow tech brand. 

Here’s the actual system, and it’s the same one for all our clients:

1/ Analysis - We pull apart your marketing and your competitors’ marketing. Ads library, organic, influencer partnerships, all of it. Not just what’s getting views, but what’s getting conversions.

2/ Content & Positioning - Niche matched creators, vetted by someone who actually knows what a great content looks like. Not every creator can sell every category. We deploy the ones who can, at 300 to 1,000 unique pieces a month across TikTok, IG, and Facebook.

3/ Funnel Overhaul - Before we scale volume we make sure your app store listing, landing page, and onboarding can hold it. No point pouring traffic into a leaking bucket.

4/ Content Engineered to Convert - Showcasing your product and how it helps your ideal customer tranform their life. And the best part is you own every video. Repost it, or run it as ready to run paid creative. Clients see CAC drop around 31% doing this, because they’re spending behind creative that already proved it converts.

5/ Infinite Ads Winning - creatives pushed straight into your Meta and TikTok ad accounts automatically. The organic side becomes your creative testing lab and your paid side stops guessing.

Then the whole thing feeds data back into the creation. Winners get scaled, losers get cut, briefs get rebuilt off the data. Which is why month six looks nothing like month two.

Now every app starts from a different place and that’s fine. The system tailors to what stage you’re at. 

Comment “VIRAL” and I’ll send you the blueprint behind your favorite apps.

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New York, NY