Project Heroes First

Project Heroes First is proud to welcome Elsie Cabrera to our Advisory Board.

Elsie brings over a decade of safety & law‑enforcement expertise, leadership experience, and a proven commitment to strengthening the people who serve our communities. She holds a Bachelor of Science in Exercise Science and an Associates in Criminal Justice from University of Texas Brownsville.

Her perspective adds real value to our mission and the work we’re building for veterans and first responders.

We’re glad to have her on board.

Project Heroes First is partnering with UT San Antonio Center for Military Affiliated Students to launch its first ever Uniform Service Entrepreneurship Program (USEP) workshop.

Our very first guest and speaker is none other than Navy Veteran turned successful Franchise owner of Game Day Men’s Health & business expert, Vern Lieb. Vern will be speaking about his journey from Uniform to Entrepreneur in Human optimization and health through peptide therapy.

This event will take place on UT San Antonio Main Campus at the JPL in room 04.0304.

Check out Game Day Men’s Health Gameday Mens Health_AlamoRanch Gameday Men's Health Schertz/Cibolo

Building a Paladin: What does it really mean to optimize the person behind the uniform?

The Tactical Paradigm looks at performance as more than strength, conditioning, or technical skill. It brings together the complete human system:

A) Cognitive— decision-making, focus, emotional resilience, and mental readiness.

B) Physical— strength, mobility, conditioning, and the ability to perform under pressure.

C) Technical- developing the operational skills needed to make effective decisions and execute the mission.

D) Tactical— situational awareness, teamwork, coordination, and movement patterning.

E) Health— sleep, nutrition, recovery, and the foundation that allows performance to be sustained.

The goal isn’t simply to optimize someone. It’s to develop a more capable, resilient, and prepared tactical professional.

At Project Heroes First, we believe the uniform represents the responsibility—but the person wearing it is the mission. Train the mind. Build the body. Master the skill. Protect the human.

What if $20 a month could change the entire trajectory of a Disabled Veteran or First Responder’s life?

Because it can. Be the hero of a hero.

Every single month, your $20 fuels real recovery — not the kind that’s talked about, the kind that’s earned through sweat, community, and science-backed optimization.

Physical strength. Mental recovery. Individual Development. Real progress. A new purpose.
That’s what your support unlocks.

🔗 link in bio.

FURY HEROES —

Our Fury heroes stand on the line before the line.
They train harder, move faster, and stay sharper so our military and law enforcement can protect our communities and nation from threats no one ever sees coming.

This is the quiet work.
The early mornings.
The relentless reps.
The commitment to readiness that never switches off.

They don’t do it for applause.
They do it because prepared warriors save lives.

Strength. Skill. Service.
Guardians of the guardians.
Fury-built. Mission-driven.

Honor the ones who make protection possible.
Honor the Fury heroes.

Project Heroes First took 20 Heroes to recover at Evolve Social Wellness in San Antonio. They enjoyed a closed event to use ice baths, red light therapy, Swedish saunas, massage chairs, and muscle compression devices for an evening of full recovery. Check out Evolve Social Wellness Space in SA, Texas.

Project Heroes First believes not only in the performance and optimization of our community but also in the recovery.

GOLD IN THE INTERNATIONAL POWERLIFTING CHAMPIONSHIPS.

A victory for the USA. US Air Force veteran Gerald is setting the expectation for others to chase.

Today wasn’t just about stepping onto a platform — it was about stepping forward for every Veteran who’s ever struggled to find their footing after the uniform comes off.

Winning Gold at the International Powerlifting Championships in Canada is an honor, but representing the United States and the Veteran community is the true victory. This medal stands for discipline, resilience, and the relentless drive to rise again, no matter what life looks like after service.

To every Veteran fighting to better themselves — physically, mentally, spiritually — this win is for you.
Your strength is the standard. Your comeback is the mission.

Project Heroes First wants to congratulate to our winners for their sponsorship into The Tactical Games Austin Skirmish on Sept 5th. The winners have been contacted and registered to represent not only Project Heroes First HQ but show off their skills.

To all Veterans & First Responders, this is not the last time we will have this opportunity for our community to compete at events.

Tag Us- Give a Follow- Tell others in the Texas Uniform Community.

The Texas uniform community recently lost one of their own. Officer Alejandra Garza of Laredo Police. Project Heroes First shows condolences and promise the remembrance of Alejandra through everything we do.