Baseline Platform

Quick audit: open your bank statement and count the software charges.

Most baseball facilities run 5 to 7 separate platforms. Scheduling, payments, a website builder, an email tool, something for teams. Add subscriptions to processing fees and it clears $15,000 a year.

Twenty minutes. List every tool, what it does, what it costs a year. Circle the overlaps.

Baseline runs scheduling, payments, memberships, teams, and your website in one system, starting at $0 a month on the Base plan.

What it replaces: https://www.baselinepro.com/features

How many logins does it take to run your facility right now?

Same trainer, same building: January delivers about 2.2x the lesson hours of July.

We indexed every near-year-round trainer in the study against their own average. January came in at 122, July at 56. For skill lessons, winter is the business.

Now hold a flat software subscription against that curve. It bills the same in July, when the cages are quiet, as it does in January.

Baseline's Base plan is transaction-based instead: $0 a month, and what you pay moves with what you collect.

Pricing: https://www.baselinepro.com/pricing

How does your July compare to your January?

Most owners think they need more hours in the day. What they need is fewer things fighting over the hours they have.

Friday 9/4 at 11:15am CT, Zack Ladner and Joseph Berger are going live on the busy work you can hand to AI. Real demos, not slides. A trainer texts "cancel Tuesday at 5, refund him" and it is done. Your phone answered by something that knows your pricing. Your own data, asked a plain question.

Facility, teams, or 1-on-1, it applies. Q&A at the end.

RSVP: https://share.hsforms.com/2zXGiRANbSU6AYHoKm8nbFws3jlp

What is the one task you would hand off tomorrow if you could?

Quick question. On a $100 lesson hour, what do you actually keep?

At a 50/50 split, $50. At 70/30, $30, and that $30 still pays for the cage, the front desk, and the software.

Half of active trainers in our research cohort have no comp terms configured in their facility's system, which makes payout night manual math and lesson margin a guess. And trainers who are on a configured split realize about 5 points under their paper number once packages and comped sessions dilute it.

Configure it once and every transaction tracks the payout for you, with payroll reports that reconcile.

How reporting works: https://www.baselinepro.com/features/reporting

Do you know your lesson margin to the dollar, or is it still a feel?

62.5% of lesson hours land between 4 and 8pm on a weekday. Clients are in school, so that window is the whole business, and you cannot make it longer.

You can make it worth more. Group training returns about $0.72 per square foot per hour against $0.17 for a private lesson. 94% of $1M+ facilities run it. 53% of smaller ones do.

Group lessons are now their own session type in Baseline, so you are not bending a private lesson or an event into the shape of one.

See what shipped: https://www.baselinepro.com/blog/update-group-lessons-event-payment-plans-google-calendar-sync

What is keeping you from running small groups in your prime hours?

Quick math worth doing this week.

At the median facility the #1 trainer books 42% of lesson revenue and about 8% of total revenue. Manageable. But at 31% of facilities, one trainer's sessions carry 15% or more of everything the building collects.

And 32% of regular trainer relationships end within a year, even when the facility keeps running.

The fix is not finding a more loyal star. Bigger lesson businesses do not replace the star, they build a bench around a bigger one.

See how payouts and reporting work: https://www.baselinepro.com/features/reporting

Do you know what percent of your revenue rides on your top trainer?

Tomorrow at 11:15am CT: Sports facility marketing 101 with Collier Buttgen, founder and CEO of Facility Coach.

Digital, paid, and local marketing for a business that sells time and space, plus the retention side. We are taking questions live, so come with the thing you have been stuck on.

Register: https://share.hsforms.com/2NLQ88qLMRdWZnHn26Anncws3jlp

Still time to grab a seat. What do you want us to cover?

26% of a trainer's new clients never book a second lesson. The median trainer keeps just 24% past 90 days.

That is not a coaching problem. It is a decision problem. Every time a family has to choose again, some of them don't.

So remove the decision. The report's playbook: rebook before the athlete leaves the building, put lessons inside a membership, and sell prepaid credits with the sessions already on the calendar.

Full report: https://www.baselinepro.com/blog/economics-of-a-sports-trainer

What does your rebooking rate look like after a first lesson?

Marketing advice online is mostly written for people selling products. You sell time, space, and coaching. Different game.

Friday 8/14 at 11:15am CT I am sitting down with Collier Buttgen, founder and CEO of Facility Coach, for Sports facility marketing 101. Digital, paid, and local, plus the retention piece nobody covers. Questions taken live.

Register: https://share.hsforms.com/2NLQ88qLMRdWZnHn26Anncws3jlp

What is the one marketing thing you have never had time to figure out?

Almost 3 in 10 paying parents in our research have registered more than one roster spot. Siblings, second seasons, second sports.

So why do so many facilities make that family create a second login?

In Baseline, one parent account links every athlete in the family. Sign any kid up for any event, see every schedule and payment in one place, and one message reaches every parent and guardian. No app switching, nobody missed when practice gets cancelled.

See how it works: https://www.baselinepro.com/features/athletes

How many of your families have more than one athlete in the building?