MadeFirst

The HOKA Fly Lab was back at the Western States Endurance Run in Tahoe, CA. The modular build was configured into a 24x56' configuration at the starting line, featuring new graphics, dimensional signage, and display elements.

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Liquid IV Flavor House at Project Glow

For this 30x30' maze-style interaction, MadeFirst fabricated vinyl wrapped walls, interactive rotating hexagon windows, themed LED light pieces, dimensional logos, and a giant Cherry Ring Pop. We had so much fun seeing the crowd dance to the DJ set and immerse themselves in the space, and we can't wait for the next stop!

Client & Design: NVE
Fabrication: MadeFirst

From social media feeds and streaming services to billboards and banners, ads are almost everywhere you look. As a result, many people have become remarkably good at tuning them out. This phenomenon, called “ad fatigue,” has made it increasingly challenging for brands to capture attention using traditional advertising.

That’s one reason experiential marketing has become such a powerful strategy. Instead of asking people to watch a commercial, experiential marketing invites them to participate in your brand story.

A thoughtfully designed activation can generate excitement, curiosity, surprise, nostalgia, or delight. Customers will associate those positive emotions with your brand, strengthening their connection with you. When people leave an event talking about how your activation made them feel, you’ve accomplished something traditional advertising often struggles to achieve.

Traditional advertising still has its place, but today’s consumers are looking for something more engaging than another banner ad or commercial. They want experiences they can participate in, photograph, and share with others.

If you’re ready to create a pop-up shop that draws a crowd, a trade show exhibit that becomes the talk of the convention floor, or a branded activation that leaves a lasting impression, MadeFirst has the creativity, craftsmanship, and technology to bring your vision to life. Reach out today – let’s work together to build something people will never forget.

Spotify X ESPN NBA Finals watch party

MadeFirst fabricated a vinyl-wrapped tunnel entrance with chemetal logos, faux-stone tunnel walls with 3D-printed basketball-themed elements, backlit dimensional logos, the "King's Court" with integrated speaker walls, and a themed locker room photo-moment.

Apple Ads Hospitality Suite at Miami F1

The stars of the show were the large TV wall and dimensional logo wall with a winding LED strip in the shape of the F1 Grand Prix racetrack. Other details fabricated by MadeFirst included the merch walls, display plinths, and bar with integrated lighting. The entire build was made from solid wood, intentionally designed and crafted to match the existing furniture in the space.

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Experiential Marketing Trend: Storytelling Through Spatial Design

Think of layout as a narrative tool. Trade show booths can walk attendees through a story arc by creating a guided path through product features, interactive demonstrations that unfold like chapters, or thematic zones that reinforce different aspects of your brand identity.

MadeFirst will work with you to develop a spatial experience that reflects your message and invites people to explore. Contact us today to learn more about our team, services, and process.

We're excited to share that our build for FX Alien: Earth the Wreckage: Code Red at San Diego Comic-Con 25 for Creative Riff won the Ex Award for Best Fan Convention or Expo Experience!

This project is one of our favorites to date and our team is so proud of this achievement. Check out https://www.eventmarketer.com/event/ex-awards-2026/?id=265059 to see the award and a video of the project.

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