A Dale Earnhardt Jr. company. Creators of bold, original content.
How can a NASCAR driver make it in today's sport with no financial backing?
Tommy Joe Martins - President of Alpha Prime Racing - gives his breakdown.
A broken transmission.
A tow truck.
A viral tweet.
You don't want to miss this Dale story.
07/10/2026
The highs and lows of Dale Jr's 2001 Daytona win.
What Ward Burton learned about Bill Davis Racing's downfall.
The Dale Sr lesson that sticks with Kelley to this day.
Catch up on all of our content from this week with Dirty 30 - out now!
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Joey Logano 🤝🏼 Adam Sandler
Officiating weddings in 2026.
We DON'T recommend using communal office scissors for this... 🫠✂️
Don't miss this week's Bless Your 'Hardt, out now! 🎙️
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Tommy Joe Martins gives everyone a hard truth about the O'Reilly Series. 😯
07/09/2026
Pick one and tell us why. 💯
The marketing side of NASCAR is nowhere near where it was in the 1990s.
When it's your little brother, it's easy to say no.
When it's the name on the building, sometimes that answer isn't so easy. 😅
Dale Sr's business philosophy still lives on inside the walls of Jr Motorsports.