Sugar Cycles, Inc.

Huge congratulations to Virgil Skinner Jr on his New S-WORKS Tarmac SL9

Every new bike has a story.

Not just the one you’ll read about in reviews or experience on your first ride, but the story that starts long before the launch. Years of sketches, prototypes, testing, engineering, marketing, and countless hours from people who are passionate about creating something extraordinary.

When launch day finally arrives, everyone sees the finished product.

We get the privilege of helping tell the story.

There will be no shortage of videos explaining how this bike rides, climbs, descends, and performs. Those are important. But sometimes it’s worth stepping back to appreciate the incredible amount of work that goes into bringing a new bike from an idea to something sitting on the showroom floor.

We’re honored that our Cycling Specialist and Social Media Lead, Most Epic Media gets to scratch that creative itch by capturing these photos and moments behind the scenes. It’s more than taking photos or filming videos—it’s helping bring years of passion and innovation to life through a different lens.

Because great bikes deserve more than a launch.

They deserve a story.

RideSpecialized

Meet the All-New Specialized Tarmac
SL9
The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.
Visit us to experience One Bike To Rule Them All
(9

Want to experience the all-new LEVO R for yourself?

We currently have two LEVO R demo bikes available in sizes S2 and S4, ready to hit the trails. If you’ve been curious about what the next generation of e-MTB performance feels like, now is your chance to find out firsthand.

Give us a call at the shop or stop by Sugar Cycles to schedule your demo ride. Whether you’re looking to compare sizes or see what all the buzz is about, we’ll get you set up and rolling.

⚡ LEVO R Demo Bikes Available Now
📍 Sugar Cycles
📞 Call or stop by to reserve your ride

Custom builds are always the best!

The new Crux 5 isn’t just winning races—it’s redefining what’s possible in gravel racing.

At Unbound Gravel, one of the toughest gravel races in the world, the Crux platform delivered an incredible performance, taking 1st, 2nd, and 3rd in the men’s race and 1st and 2nd in the women’s race. When the dust settled, one thing was clear: the Crux is built to perform at the highest level.

Combining massive tire clearance for today’s demanding gravel courses with an aerodynamic design that helps you carry speed mile after mile, the Crux 5 is the perfect blend of capability, efficiency, and race-winning performance.

Whether you’re chasing podiums, exploring backroads, or tackling your biggest adventure yet, the Crux 5 is ready.

Stop by Sugar Cycles and see the bike that’s leading the future of gravel racing. We have the Crux 5 in stock and on the showroom floor now.

Winning pedigree. Unmatched capability. Pure speed.