Simply Swimming

Simply Swimming We are Dane County's largest swimming supplier, proudly serving South Central Wisconsin's swimming c

Deadlines for your team apparel are coming up soon! Check out the dates and make sure you get your order in BEFORE 11:59...
09/16/2026

Deadlines for your team apparel are coming up soon! Check out the dates and make sure you get your order in BEFORE 11:59pm on the day of the deadline!!

New colors from Jolyn’s Soda Pop collection! Introducing Baja Bliss and Guava Crush!
09/13/2026

New colors from Jolyn’s Soda Pop collection! Introducing Baja Bliss and Guava Crush!

Looking for a stylish way to keep you or your swimmer warm this fall? Check out the new Puff Parka from Speedo! Availabl...
09/08/2026

Looking for a stylish way to keep you or your swimmer warm this fall? Check out the new Puff Parka from Speedo! Available in black and navy and customizable as always! Add your team logo and/or name for an additional cost!

Just a heads up we will be closed on Labor Day!Our store will be open tomorrow from 10-5!
09/04/2026

Just a heads up we will be closed on Labor Day!
Our store will be open tomorrow from 10-5!

🚨 NEW COLOR ALERT 🚨 Check out Speedo’s new red tech suits!Available in all your favorite racing styles!Book your appoint...
09/03/2026

🚨 NEW COLOR ALERT 🚨
Check out Speedo’s new red tech suits!
Available in all your favorite racing styles!
Book your appointment today!

09/02/2026

Come check out our HUGE SALE!! Get the best price for the best suits!!

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!Club season is just around the corner, so s...
08/17/2026

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!
Club season is just around the corner, so save over 50% off on new practice suits!!
Sale going now until November 1st!!
*Exclusions may apply*
Discounts do not apply to full price or final sale suits.

07/29/2026

If you’re swimming at Futures, come get your gear! Shop meet apparel, googles, equipment and more on Wednesday, Thursday, Friday and Saturday!

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us ...
07/24/2026

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us on Sunday, don’t worry! We will also be printing on Thursday, Friday and Saturday of next week. Hours for these days are TBD.
Stay tuned for a map of where to find us!

07/24/2026

Who doesn’t love a new Jolyn?! Check out BRAND NEW prints and contrasts available right now!

Address

6649 University Avenue
Middleton, WI
53562

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+16088366649

Website

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