Coach Shawn Brooks

You want to know if you can trust a coach before you download their stuff?
Let me run my own website through the test. Live.
Comment SYSTEM and I’ll send you the free checklist. No catch.

You asked. Here are the 5 things to check before you download anything from a coach.
Screenshot this. Your gut will thank you.
Comment SYSTEM and I’ll send you the free checklist.

You’ve been burned by a freebie before. I know.
But not every free resource is a trap. Some coaches are genuinely trying to help.
Drop a YES in the comments and I’ll tell you exactly how to tell the difference.

When someone sends me their coaching website for feedback...

DM me your website. I can take it.

My rules for running a business I actually love — not just one that pays the bills.

Only work with clients who do the work.
Only recommend what I actually use.
Build systems before scaling content.
Protect mornings like they’re sacred.
Never let the business run me — I run it.

What are your rules? Drop your number one rule below.

There was a specific day I stopped being a freelancer and started being a business owner. I remember exactly when it happened.

A client called me at 9pm to talk through revisions. I answered.
 
A different client emailed at 6am expecting a response before breakfast. I gave it.
 
I was making decent money. And I was completely owned by my clients.
 
The shift happened when I built systems that set expectations automatically. An onboarding sequence that explained response times. A project portal where clients could check status without calling me. A contract that defined the relationship before we started.
 
I didn’t lose clients. I lost the bad clients.
 
The good ones stayed. And they respected the structure.

Follow if you’re ready to stop being a freelancer and start being a business owner.

If your coaching prices feel embarrassingly low — that’s not humility. That’s a problem.

Low prices attract a specific kind of client: the one who questions every invoice, disputes every boundary, and expects unlimited access for minimal investment.

I’ve watched coaches burn out not because they had too many clients — but because they had the wrong clients at the wrong price.

Here’s the truth: clients who pay more tend to show up more. They do the work. They get results. And those results become testimonials.

Price is messaging. What are yours saying?

Drop your honest reaction in the comments. This one tends to hit.

The prettiest website I’ve ever audited was booking zero discovery calls. Design had nothing to do with it.

Here’s what I’ve learned working with over 3,000 coaches and consultants:

A beautiful website with the wrong message converts at zero.

An average-looking website that speaks directly to your ideal client’s number one problem? Books calls every week.

Your visitors aren’t judging your color palette. They’re asking: does this person understand my problem?

Message first. Design second. Always.

Comment SYSTEM and I’ll send you the checklist that shows you what to fix — starting with your message.

What does your CTA button say right now? If it says ‘Learn More’ or ‘Submit,’ we need to talk.

Your call-to-action button should tell people exactly what they’re getting when they click it.

‘Submit’ tells them nothing. ‘Learn More’ is vague. ‘Click Here’ is 2005.

Try this instead:
‘Book Your Free Strategy Call’
‘Grab the Free Checklist’
‘Get Your Website Audit’

Specific. Clear. Action-oriented. The button should finish this sentence: ‘I want to...’

Save this and go change your button text today. It takes 30 seconds and it makes a real difference.

When someone asks what you do at a party and you try to explain coaching...

Them: ‘So what do you do?’
You: ‘I’m a coach.’
Them: ‘Oh cool, like football?’
You: ‘No, life coaching. Business coaching. I help people—‘
Them: ‘Oh, like therapy?’
You: ‘Not exactly, it’s more about systems and—‘
Them: [already looking across the room]
Every coach has lived this moment. Drop a 😂 if this is you.