Fluffy Vegan LLC

Beyond Meat's new mycelium and avocado oil steak filet is now available at Wegmans and H-E-B after topping the brand’s online sales charts.

Beyond Meat is rolling out its most ambitious product yet, a whole cut steak filet built from mycelium, the root like network of fungi, and it's finally hitting real supermarket shelves.

The filet debuts at Wegmans and H-E-B after already becoming the company's top selling item during a direct to consumer test run, proving real demand exists beyond restaurant menus.

Each serving reportedly delivers 28 grams of protein and just one gram of saturated fat, numbers that put plenty of actual steak to shame.

The company is betting big that mycelium can finally solve the texture problem that has haunted plant based meat for years, delivering a bite that mimics real muscle fiber.

If a fungus based steak can out-nutrition a cow while tasting just as good, the excuses for sticking with the real thing keep getting thinner.

The European Parliament has overwhelmingly voted (560–75) to support a ban on using traditional meat-related terms for plant-based products.

If implemented, words like beef, chicken, bacon, steak, and sausage could no longer appear on foods that aren’t made from animals—even when they’re clearly labeled as plant-based.

Supporters say the move protects farmers and prevents consumer confusion. Critics, however, question whether shoppers are truly misled by products that already identify themselves as plant-based.

The change could require manufacturers to redesign packaging and marketing for products consumers already recognize, adding significant costs in the process.

Whether you see this as consumer protection or unnecessary regulation, it’s a decision that’s sure to spark debate.

What do you think? Is this protecting consumers or limiting competition?