804 Strength

Not every workout that leaves you exhausted is moving you forward.
Sometimes “hard” is just hard.

You can sweat more, lift heavier, switch things up every week, and still be stuck in the same place because effort without direction is just noise.
Good training should feel different.

There should be a reason behind what you’re doing. A reason the weight goes up. A reason an exercise stays the same for a while. A reason something gets adjusted instead of forced.

You shouldn’t have to guess whether you’re progressing.
You should be able to feel it.

That’s the difference between just getting through a workout and actually being coached.

At 804 Strength your first 3 coaching sessions are free, so you can see what that difference actually feels like. The door to it is a simple, few minutes discovery call with one of our coaches.

Comment “BOOK.” and we will send you the link.

This is your moment. DEKA is back on September 26th, and we want you there, whether you've trained with us for years or you've never set foot in 804 Strength.

Beginner or beast, it doesn't matter. DEKA Strong or DEKA Mile, solo or with your people, there's a lane built for you. This isn't just for our members. This is for anyone ready to see what they're made of.

Every Saturday leading up to event day, we're hosting prep sessions to get you ready, whether you're already part of the 804 crew or joining us for the very first time. Come train with us, meet the community, and walk into the 26th feeling ready instead of guessing.

You don't need to already belong here to belong here. You just need to show up.

Registration is open now. Comment "DEKA" and we'll send you the link.

You meant it every time.
Every “I’ll start Monday.”
Every “I just need to get through this week.”
Every reset that actually felt different.
Then life happened.

Work got heavy. Someone got sick. You missed a few days.
And somehow, a pause started feeling like failure.
Here’s what we believe:
You shouldn’t have to keep starting over just because real life got in the way.
Good coaching isn’t only about knowing what workout to give you.
It’s someone noticing when you’re gone.
Helping you adjust.

And making the next step feel possible again.
You don’t need another perfect Monday.
You need something you can come back to.
When you’re ready, we’ll be here.

Comment “BOOK” and we’ll send you what your first three days at 804 look like — fully coached and free.

Come as you are.

900 calories. ✅
Over $5000 raised. ✅
One incredible community. ❤️

Huge thank you to everyone who donated, came to the lemonade stand, and cheered us on while we finished this challenge. Your generosity made a real impact for Children’s Hospital of Richmond, and we couldn’t have done it without you. We appreciate every single one of you!

We raised $4,555—more than double last year’s total!

Thank you to everyone who stopped by, donated, or cheered us on.

804 Strength is adding another $804 to the cause, and our coaching staff will be cashing a check our legs definitely didn’t write with 900 Echo Bike calories!🥵 🍋🚴

Walker & Madeline are back with the lemonade stand. 🍋

This year they're raising money for Children's Hospital of Richmond at VCU, and we're putting our coaching staff on the line to help.

Every $500 raised = 100 calories the coaches have to pedal off on the Echo Bike. Goal is $5,000. We're matching donations up to $804.

Donate now through July 17 , then come find us at the stand July 17, 4-6 PM to say hi to Walker and Madeline.

Click here to donate: https://give.chfrichmond.org/fundraiser/7382890

You donate. Our coaches pedal. Kids heal. ❤️