Branded by Sim

Had to be said… too many posts sh****ng on trends as a “hot take”, which I can get if that’s ALL you post. But the majority of business owners, especially creatives, are posting tons of original content that go unnoticed & don’t receive engagement.

A trend is a welcome creative break (when used sparingly) that does get engagement, so imagine posting about how much you hate a trend (which is actually engaging with it, btw), instead of actually engaging with & bringing attention to the billions of original content that people put their heart, soul & love into.
Which is why people tend to follow trends, anyway. Because it’s much easier and gets more engagement.

Anyhoo, that’s my spiel for today. Happy Thursday!!! 🥰

Truly in tears. Taking the time to write such kind words means everything to small businesses. I love what I do & I’m so honored every time a client trusts me with their vision. 😭🥹

Introducing the new identity for Lumiere de Bougie! 🤍🕯️

The French word for “candlelight”, the fragrance house curates handcrafted candles, perfumes & scents to make everyday living feel more intentional and meaningful.

With a commitment to exceptional quality, artisan craftsmanship, and ingredient integrity, Lumière thoughtfully sources oils and ingredients you can trust, formulated without carcinogens, phthalates, parabens, or Prop 65 ingredients. So you can create a sanctuary without compromising.

The creative direction for the brand draws from the brand’s French influence, timeless architecture, and natural textures, with a calming palette for a refined luxury feel.

For the wordmark, we incorporated serif fonts and a clean submark within a hand-drawn French scroll frame for a touch of elegance. The brand mark was created with two reflected L’s for Lumière (which also form a lowercase ‘b’ for Bougie). The sun in the middle represents light, a nod to both the brand name & its slogan, ‘Maison of Light’.

We are so excited to welcome you into this elevated chapter & stay tuned for our upcoming website refresh! ✨

Of all the sales psychology methods, this is my FAV…

S**E.

My clients are badass, strong, decisive, visionary women. If they booked with me because I convinced them, they would not be my ideal client. 🤣🤣

Of course, I will ask & answer questions, challenge you appropriately, address your concerns & talk through my unique process, but I will never guilt/shame you into working with me or tell you what to do. In fact, I will say if I don’t think we’re a fit, because that’s what it means to be heart-led.

Most of my clients choose me because they like my design style, that I use Human Design & astrology, felt like I understood them & gave them clarity or because they already trusted me & liked me (from socials, referrals, or they knew me).

I don’t believe in competition because if you choose someone else, you weren’t my client. And I will cheer you on, woman to woman, for making the decision that felt right for you.

OFFICIALLY introducing Midlife Rising’s new look! ❤️‍🔥
Midlife Rising is a speaking, education, and healthcare brand revolutionizing the way women get to experience midlife. Founded by Miranda Kathryn, DMSc, PA-C, the brand is all about changing the narrative that midlife is “over the hill” or something to suffer through.
There’s so much misinformation surrounding menopause/perimenopause, sexual health, hormone therapy, and midlife in general that Miranda has made it her mission to arm women with the support, advocacy & credible knowledge they need to thrive in midlife.

A big part of working with Miranda was uncovering and reflecting her unique voice. Having overcome many challenges, Miranda is fiery, unapologetic, direct & the ultimate hype woman. I knew I wanted to make sure her brand did not lose that passion while still keeping the professional reputation she wants to build.

Her brand is the perfect blend of femininity, wellness, and badass. Her color palette reflects that through organic, earthy oranges and greens with passionate wines & purples. Similarly, the typography incorporates both serif & sans serif fonts to balance her bold energy with her compassionate warmth. And her logo is the letter ‘M’ (for her name & her brand) manipulated into a flame to represent the inner fire midlife women deserve to unleash.

Miranda is truly one of the most badass, down-to-earth, passionate & genuine individuals you’ll ever meet. Bringing your brand to life to reflect your authentic self has been the BEST! 🤍

Stay tuned for her website coming soon!!! 👀

As we enter August, we are so grateful & proud of our milestones!
From reaching 700 followers & having our highest revenue month to have serving ~16 visionary women with our design and 20+ women with our brand readings…
ALL IN JUST 9 MONTHS??!! 🎉

We’re so excited to continue growing and work with more dreamers, ESPECIALLY the ones on the third slide!! 🤩(*cough* please book *cough*)