Bike-O-Rama
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The New Holland Pavilion and Arena Building come alive in Madison with thousands of new bicycles at the lowest prices of the year!
March 13th, 14th, and 15th, 2026
New Holland Building at the Alliant Energy Center
Friday, March 13, 10am-8pm
Saturday, March 14, 8am-8pm
Sunday, March 15, 10am-5pm
$10 parking, FREE event admission
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1919 Alliant Energy Center Way
Madison, WI
53713
Opening Hours
| Friday | 10pm - 8pm |
| Saturday | 8am - 8pm |
| Sunday | 10am - 5pm |