Perfect Form L.A.

What Is Your Why? | Part 2: Meet Kate
When Kate first joined Perfect Form LA, she had two goals: to get in shape and to build a community here in Los Angeles.
So, what keeps her coming back?
The community—and the results.
At PFLA, we’re more than just a place to work out. We’re a community that celebrates your wins, keeps you accountable, and supports you every step of the way. And when you pair that with personalized strength training, the results speak for themselves.
Thank you, Kate, for being such an incredible part of our PFLA family.
What’s your why? We’d love to hear it in the comments!

Be proud of your progress, no matter how small it may feel.

Progress isn’t always dramatic. Sometimes it’s one more rep, one better choice, showing up when you didn’t feel like it, or simply staying consistent.

Those small wins add up.

Stop waiting for a huge transformation to give yourself credit. Celebrate how far you’ve come, keep showing up, and trust that every step forward counts.

Small progress is still progress. Be proud of it.

Apparently taking care of yourself is kinda chic.

Training with a plan. Having coaches who actually know your goals. Getting stronger. Tracking your progress. Being surrounded by people who want to see you win.

Yeah… we’re into it.

Come see what training at Perfect Form LA is all about.

✨ Meet Celia! ✨

We’re so excited to officially welcome **Celia** to the Perfect Form LA family! 🤍
Celia brings years of experience in personal training, nutrition coaching, and leading high-energy group classes. Her approach is all about helping you build strength, confidence, and healthy habits that actually last. She believes fitness should be empowering, sustainable, and something you enjoy—not something you have to survive.

Whether your goal is to get stronger, move better, or simply feel your best, you’re in amazing hands with Celia. We can’t wait for you to experience her incredible coaching and positive energy.

Be sure to join her Wednesdays & Fridays at 8:00 AM and give her class a warm PFLA welcome! 💪✨

Introducing Part One of our new series: What Is Your Why?

Because everyone who walks through the doors at Perfect Form LA has a reason they started — and a reason they keep showing up.

We’re kicking things off with Gonz, who has known owners Alec and Jes for years and has become such a valued part of the Perfect Form LA community.

Gonz’s “why” goes beyond a workout. It’s about showing up for himself so he can continue showing up for the people he loves. He brings focus, consistency, and intention every time he walks through our doors — and that’s what this series is all about.

Whatever it is, when your why means something to you, it becomes bigger than a workout.

This is Gonz’s why.

What’s yours?

No matter the time of day, our members are putting in the work.

We’ve got our morning crews starting the day strong and our evening crews finishing it just as strong. Different schedules, same energy: show up, put in the work, and get stronger.

Morning or evening — what’s your favorite time of day to get your strength training in?

POV: We didn’t want to scare you by handing you the heavier dumbbells… but we knew you were ready. 💪
It’s normal to feel nervous about increasing the weight—but strength isn’t built by staying where you’re comfortable. That’s why we’re here: to know when you’re ready, challenge you safely, and help you build confidence one lift at a time.
The next time your coach hands you the heavier dumbbells, trust us. We wouldn’t ask if we didn’t know you could do it. 🤍
You’re stronger than you think.

What do you get when you train at Perfect Form LA?

You get accountability when motivation is low.
You get coaching that meets you where you’re at.
You build confidence with every workout.
You become part of a community that wants to see you succeed.

And that’s just the beginning.

No matter what your goal is, losing weight, building strength, improving your health, or simply feeling better, you don’t have to do it alone.

All you have to do is show up for your first session. We’ll take care of the rest, and you’ll have a team supporting you every step of the way.

When you go into business with your wife thinking it’s a 50/50 partnership... 😂

Turns out 50% of my job is running the gym and the other 50% is remembering who’s really in charge. 💀😂

Any other husband-and-wife business owners relate?