07/03/2026
Some might say that car culture is waning.
However, a recent F=ma study found that 51.8% of car enthusiasts, particularly those in the 18-34 age group, feel that car culture is growing. For automotive and automotive adjacent companies, it’s a sign that momentum is building and that thoughtful activations and brand integrations will not only be welcomed by the car community, but also rewarded.
Read the full Currency of Culture report at fmagroup.llc
07/02/2026
This summer, give the whole family something to look forward to with our client LA Auto Show. For a limited time, when you purchase an Adult Any Day ticket, you can add up to 2 Senior and/or Child tickets for just $2.50 each in celebration of America’s Birthday.*
The show runs November 20–29.
*Offer valid with purchase of one Adult Any Day ticket ($25.00). Add up to 2 additional Senior or Child tickets at $2.50 each per order. Additional Senior or Child tickets beyond the limit of 2 are available at regular pricing ($13.00).
06/03/2026
Our client brought Sonoma Raceway to life with rare race cars, modern performance, drift, paddock access, and nonstop car culture from start to finish. Still thinking about last weekend.
04/27/2026
2026 did not disappoint. It was great to see our clients and .usa in the mix.
04/16/2026
The inaugural .hq Creator Summit launches today in downtown Long Beach with a curated gathering of creators, brands, teams, and motorsport insiders focused on how racing and the creator economy continue to evolve together. We are stoked to see this kind of platform take shape, and even more excited for what’s next.
04/11/2026
Headed to Long Beach this weekend? Swing by our client booth and check out the 125 Years tribute wrap on his Ferrari 488 👀
04/11/2026