Peak Conference

Drones. AI. And a ball still in the air. 🏌️

At PEAK 2026, Ben Schreiner walked through one of the wildest sportstech stories you'll hear this year. Predicting where a golf ball is going to land within milliseconds of it leaving the clubhead, using drones, trajectory data, spin, wind, and AI. But the real kicker isn't the tech itself. It's what it's being used for.

Let that sink in for a second.

🏔️ Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports and Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas

“This is not about sports. Sports is the backdrop.” 🎬

At PEAK 2026, Jai Khanna reframed how the industry should think about storytelling. From Drive to Survive to Welcome to Wrexham, the winning formula isn’t the sport itself. It’s the human story behind it. And the implications for how fans connect with athletes, teams, and leagues are massive.

You don’t have to know the sport to fall in love with the story. 👇

🏔️ Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports and Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas

"This is not about sports. Sports is the backdrop." 🎬

At PEAK 2026, Jai Khanna reframed how the industry should think about storytelling. From Drive to Survive to Welcome to Wrexham, the winning formula isn't the sport itself. It's the human story behind it. And the implications for how fans connect with athletes, teams, and leagues are massive.

You don't have to know the sport to fall in love with the story. 👇

🏔️ Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports and Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas

From zero to $8 billion. 💰

At PEAK 2026, Stephen Denton laid out the growth curve of NIL in a way that stopped the room. What started the decade as a legal impossibility is now on track to become one of the fastest-growing markets in all of sports.

If you like the growth rate in sports, you’re going to love college sports. 👇

🏔️ Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas

From zero to $8 billion. 💰

At PEAK 2026, Stephen Denton laid out the growth curve of NIL in a way that stopped the room. What started the decade as a legal impossibility is now on track to become one of the fastest-growing markets in all of sports.

If you like the growth rate in sports, you're going to love college sports. 👇

🏔️ Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas

The Las Vegas Grand Prix wouldn’t exist without her. 💪

At PEAK 2026, Lori Nelson-Kraft credited Emily Prazer, CEO of the Las Vegas Grand Prix and Chief Commercial Officer of Formula 1, for reshaping what leadership looks like in motorsports. From bringing the race to Vegas to carving out space for women to thrive across the sport, the impact runs deep.

This is what real advocacy looks like.

The Las Vegas Grand Prix wouldn't exist without her. 💪

At PEAK 2026, Lori Nelson-Kraft credited Emily Prazer, CEO of the Las Vegas Grand Prix and Chief Commercial Officer of Formula 1, for reshaping what leadership looks like in motorsports. From bringing the race to Vegas to carving out space for women to thrive across the sport, the impact runs deep.

This is what real advocacy looks like.

From big bang to chaos to consolidation. 📈

At PEAK 2026, Mitch Heath walked through the last 15 years of sportstech in a way most people haven’t heard before. From the 2010 spark that kicked it all off to the flood of new companies in 2015 and 2016 to the era we’re in right now, where the market is asking for something different.

The next chapter is already being written.

🎤 Catch more at PEAK 2027 in Las Vegas, The Global Home of Sports and Innovation
🗓️ 31 March - 2 April 2027 | Fontainebleau Las Vegas