In the middle of the desert, F1 Las Vegas is offsetting their event’s water usage… and some. 💧
At PEAK 2026, Sarah Kaye (Sarah Kaye On The Grid) sat down with Lori Nelson-Kraft of the Las Vegas Grand Prix to unpack one of the most innovative sustainability partnerships in sports.
Peak Conference
The Premier Gathering of the SportsTech Industry
In the middle of the desert, F1 Las Vegas is offsetting their event’s water usage… and some. 💧
At PEAK 2026, Sarah Kaye (Sarah on the Grid) sat down with Lori Nelson-Kraft of the Las Vegas Grand Prix to unpack one of the most innovative sustainability partnerships in sports.
07/09/2026
The market around the athlete has never been bigger. $40 billion in youth sports. $8 billion in NIL by 2030. But ask a scout, a coach, or a parent: the data is fragmented, siloed, and stuck. 🏃
At PEAK 2026, the leaders building this pathway got specific: TeamSnap on the economics of youth sports, Opendorse on what NIL really looks like, Sevilla FC on why soccer has no "digital passport" the way baseball does, and The Good Game on giving families ownership of their kids' data from youth through college.
“This is as recession-proof of a category as you’re going to get.”
That’s TeamSnap | The #1 youth sports management app CEO Peter Frintzilas at PEAK 2026 on why youth sports keeps growing even when everything else slows down. The data tells a story most investors are only just starting to wake up to.
"This is as recession-proof of a category as you're going to get."
That's TeamSnap CEO Peter Frintzilas at PEAK 2026 on why youth sports keeps growing even when everything else slows down. The data tells a story most investors are only just starting to wake up to.
07/02/2026
PEAK 2027 tickets, booths, and sponsorships are officially LIVE. 🏔️
The Global Home of SportsTech & Innovation returns to Fontainebleau Las Vegas on March 31 - April 2.
Whether you're a sports org, a founder, an investor, or a brand that wants to own the room - this is where the industry meets in 2027.
👉 Lock in your spot: peakconf.com
07/01/2026
📣 DOWNLOAD NOW: PEAK's 2026 Future of USA SportsTech Report is live and free to download here: peakconf.com/report
This year's edition was built from inside the room: every insight grounded in what was said, debated, and decided across two days at PEAK 2026 in Las Vegas.
60-plus pages on the biggest challenges facing sports organizations, the startups to watch, and where the industry is heading next.
If 2025 was the year sportstech proved the thesis, 2026 is the year the market decided which businesses get to scale.
This is your glimpse into the future, so you can stay one step ahead.
Thank you to all our incredible contributors 🙏
Meet the “Fan Genome.” 🧬
That’s what Major League Soccer (MLS) calls its strategy for truly understanding its fans. At PEAK 2026, Alyssa Meyers (Morning Brew) sat down with Abhijit Shome to unpack it.
The framework that stuck: the ABCD of fan data. Attitudinal. Behavioral. Consumption. Demographics.Miss the connection between them, and you make the wrong call on your customer.
A sharp reminder that personalization isn’t a data problem. It’s a connecting the data problem.
06/23/2026
The front office used to run on spreadsheets, siloed CRMs, and gut instinct. Not anymore. 📊
At PEAK 2026, the teams and leagues building AI-powered operations got specific - from the Astros warming up sales leads with AI data agents, to the Golden Knights orchestrating cross-channel fan journeys, to IBM predicting a tennis player's Grand Slam exit from their social media sentiment.
The era of the data-driven front office is here.
How does a $300 Amazon find turn into a three-year exclusive partnership?
At PEAK 2026, TeamSnap CEO Peter Frintzilas pulled back the curtain on how the TeamSnap × XbotGo deal actually came together, and the story might not be what you'd expect.
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