Cheplak Live

Magnificent 8 has arrived at Honor Hill Farm and he is ready to get to work

Every year we gather the best so everyone in attendance can learn from the best…

UNDISPUTED!

Cheplak Tahoe Mastermind

September 21 - 23

Two full days of elite operator/speakers

Day 3 is a half day of roundtables with the experts positioned at specific topic stations. (We’ve been told this is the favorite part of the event for attendees)

To join us for our 7th Cheplak Tahoe Mastermind…

Go to www.cheplaktahoe.com to grab your early bird pricing seat.

What a privilege to LAUNCH Responsive Mortgsge in South Florida with our partners, the legend, Laurie Reader and one of the best Team Chief Operating Officers in the real estate industry, Camila Rivera and…

Two Proven, Professional and Highly Competent Loan Officers, Danny and Ari Tokar.

It’s an exciting day in South Florida

Magnificent 8 is headed to Homor Hill Farm

Excited to get this big twisty longhorn bull settled into his new home and see what he produces in our 2027 calf crop.

3:33 am central time Sunday Morning pulling out from our family farm in Louisiana…

As I head out to catch a flight to South Florida for a business dinner tonight with new mortgage partners and then a FREE EVENT open to all agents tomorrow.

The first thing I think about as we continue down a growth path in all our businesses…

“What can I share with others that could really help them with their business?”

…and here you go

The minute YOU as a leader stop doing the things you expect of the front line workers, you will lose touch and LOSE THEIR RESPECT.

So how did you do last week in YOUR MARKETING and YOUR PROSPECTING

Listen, 99% of y’all leaders would be embarrassed if you had to report to me YOUR MARKETING ACTIVITIES (Not your marketing person, YOU!) and YOUR PROSPECTING ACTIVITIES (Not your recruiters prospecting activities, YOU!)

The two most important activities your agents can do are marketing to new people and those in their database.

Prospecting for new people and those in their database.

NEWS FLASH: The definition of leadership is NOT: “Do as I say, not as I do”

So when evaluated, unfortunately this is how most leaders lead and why there are few who have meteoric growth year after year.

Wanna get out of a hole?

TAKE OUT DA TRASH!

Wanna grow beyond where you are, at a pace and momentum the market conditions are irrelevant?

TAKE OUT DA TRASH!

What I mean is do the damn activities you did that got you here and now expect others to do and for some reason you’re too good for it

As you look to the second half of the year…

For the next 90 days:

1. Dial recruits 5 days a week and measure your activities. Either next to your recruiter if you have one or solo cause you ain’t been doing it.

2. Dial in the database with a group of your agents for one hour a day 5 days a week.

Earn back their respect, get back in touch with what’s really happening, and blow the lid off the second half of 2026…

or just keep doing what most other leaders will do and get the results most other leaders get…Average or below average.

I am coming to South Florida…

It’s actually past halftime for 2026 when you consider the work/sales cycle and I am going to make sure you have the best second half of a year you’ve ever experienced….

Join me for a limited seating, FREE EVENT for ALL AGENTS in South Florida on June 15th!

During this half day event open to anyone, I am going to give you the simple proven action steps that most agents are overlooking and cost you NOTHING to implement.

I get the privilege of working with the highest performing leaders and agents across North America on a daily basis and I see firsthand what is working and what is NOT.

This event is being brought to you by Laurie Reader and Responsive Mortgage

Grab your seat as we have limited spots available. Go to —->>>

https://www.halftimereader.com

About 12 years ago I received a call from a large recognized franchise…

“Jon, we would like to have you come back again this year and speak at our national convention but…

This is where I got the lesson!

…we received some feedback that you were too intense…we would just ask that you tone it down a bit”

Well as anyone committed to growth does, I was open to the feedback and approached my speaking sessions with that in mind.

A few months later after delivering my sessions I received an email.

“Jon, we received our surveys after convention and the common theme was that you must of been off because you really didn’t bring the energy”

Whutttttt?!?! 🤦🏻‍♂️

Right there and then I GOT IT!

Find your voice and be true to self!

Intense is who I am.

There’s always going to be people you just don’t connect with.

Go all in on who you are, what you do and what you stand for.

I think like many of us in early stages of our career we are certainly open to feedback while also trying to really meet our audience where they are at.

That’s responsible but…

Sometimes that can go a little too far into “people pleasing” where we are trying to be all things to all people and end up nothing to no one.

At that point and that discovery, it was very easy for me to decide, I’m going to be me!

I can tell you undeniably at that point, everything changed.

Sure it pushed away a segment of people who want nothing to do with my delivery and intensity…

It also created some of the most valuable business and professional relationships still to this day.

Be you, be unapologetic about it, not everyone is going to like you but…

I can promise you this, the power of relationship with those you do connect with will be like rocket fuel for your business.

And everyone else? They’re just not your people and that’s ok

Always be open to feedback. Always listen to your inner voice too. Trust it.