Brandon LaRue

09/17/2026

Raise your hand ✋️ if you wanna come to this. Details coming very soon. Space will likely be limited.

If you don't know what LTAD means without looking it up, you NEED to be in the room.

09/17/2026

Strength like this is earned, and because it's earned, it's so empowering‼️

This has taken many months to get to this level, a level most men will never touch, which is a charge for men, but also a reminder of how strong women can and should become.

Way to go Amber! Rome wasn't built in a day, and neither was your path to this PR.

Keep being an example of consistency being the trump card.

09/17/2026

SUGAR INTAKE WENT DOWN.

OBESITY KEPT GOING UP.

That should make us question one of the most persistent nutrition narratives:

“Sugar is making everyone fat.”

Does excessive added sugar make weight management harder? Absolutely.

Is eating less added sugar generally a good idea? Yep.

But if eliminating sugar were THE solution to obesity, we’d expect obesity prevalence to fall as sugar intake fell.

It didn’t.

Why?

Because your body doesn’t operate according to whatever food we’ve decided to demonize this decade.

Fat was the devil.
Then carbs.
Then sugar.
Now it’s insulin, seed oils, processed food, or whatever comes next.

Meanwhile, the fundamentals remain remarkably boring.

BE BRILLIANT AT THE BASICS.

For body weight, ENERGY BALANCE matters enormously.

Consistently consume more energy than you expend → weight tends to increase.

Consistently consume less energy than you expend → weight tends to decrease.

And then the QUALITY and DISTRIBUTION of those calories matter for things like satiety, training performance, nutrient adequacy, and whether weight loss preserves more lean mass.

That’s where protein, carbohydrates, fats, fiber, food quality, and resistance training become incredibly important.

So no...

CARBS ARE NOT THE DEVIL.

Fruit isn't making America obese.

Potatoes aren't the problem.

Rice isn't the problem.

Oatmeal isn't the problem.

Whole-grain pasta isn't the problem.

And you probably don't need another diet that tells you an entire macronutrient is poisoning you.

You need to understand YOUR numbers.

How much are you actually eating?

How much protein are you getting?

How much are you moving?

Are you strength training?

Are you sleeping?

Are you eating mostly nutrient-dense foods?

Are you tracking consistently enough to actually KNOW?

And perhaps most importantly...

Are you doing those things consistently Monday through Sunday—not just Monday through Thursday?

Because the solution usually isn't sexy.

It's not a detox.

It's not a 30-day challenge.

It's not eliminating carbohydrates.

It's not finding the next villain.

It's learning how to eat an appropriate amount of food, prioritizing protein and whole foods, eating plenty of fruits and vegetables, training consistently, moving your body, sleeping, and repeating those behaviors long enough for them to work.

Calories help determine what happens to BODY WEIGHT.

Protein, macro distribution, training, and food quality help influence what happens to BODY COMPOSITION and performance.

And CONSISTENCY determines whether any of it actually gets a chance to work.

Stop looking for nutritional villains.

Start mastering the fundamentals.

ASSESS. DON'T GUESS.

BE BRILLIANT AT THE BASICS.

09/17/2026

Just as an architect lays out a blueprint for an elaborate skyscraper, so too can you create a masterpiece of an environment and completely transform your life.

09/16/2026

Instead of telling your kids a sport is too dangerous, how bout building them up so they can endure the perceived "danger."

It's incredible to me how many parents won't allow a kid, especially a young boy/man, play certain sports because they are scared they will get hurt playing the sport.

Imagine what's actually being communicated to that young boy/man. (yes this also applies to girls)

"You're too weak and fragile."

Get some perspective at what teenagers were doing a few short decades ago before all the "safety-ism" and "bubble wrapping" became popular parenting.

Ironically, "safety-ism" is destroying young bodies and minds.

09/16/2026

Station 5 of The Ridge Challenge, the grand finale and time to finish STRONG‼️ And it's only appropriate that our Station Sponsor is Coulee Recovery Center. What a great reminder that we are never too far gone to participate in the challenging process of behavior change and overcoming adversity.

KETTLEBELL PACK PARTICIPANTS
Set pack down. Complete this ladder 1–10:

1–10 kettlebell swings
1–10 goblet squats
1–10 backpack jump overs

WEIGHTED VEST PARTICIPANTS
Remove vest if needed. Complete:

1–10 jump squats
Leaving ground not required.
1–10 air squats
1–10 jumping jacks

After this it's food, fluids, and the awesome music of Gunnar Kisik!

There's still time to join in. It's ok to be different ;)

09/16/2026

Adversity is preparation for greatness! Come to think of it, people that come from privilege oftentimes lack the GRIT it takes to do something great.

They lack the size of the fight in the dog.

There are blessings in the valleys of your life....it's where GRITTY gamers of life are forged.

Valleys are fertile. Mountain tops aren't.

Remember that.

09/16/2026

7th graders in Nebraska, learning from Liv.

09/15/2026

Bold claim?

Actually not really.

DM "VO2MAX" and we'll get ya squared away.

09/15/2026