Creek Life Lure Co.

Happy Labor Day from Creek Life! 🇺🇸

The crud’s got ahold of us pretty good, but small business don’t exactly come with sick days. 😂 We’re still plugging along today, just at about half throttle.

We do apologize that we didn’t get a Labor Day sale going on the website this year. We’ve been a little too busy fighting whatever mess decided to move into the Creek Life house. 🤧

BUT… our good friend Ben is running a sweet Whatnot show today, so if you’ve got that Labor Day shopping itch, go hang out with him and snag some goodies! 👊

Hope y’all have a good Labor Day, enjoy some time with your people, and stay healthy out there! 🇺🇸

🔥 Our BIGGEST Whatnot Sale to Date is TOMORROW at 2PM! 🔥

We’re clearing out everything currently in our event trailer so we can start fresh and get reorganized for our next show season beginning in January!

We’ll have HUNDREDS of packs of plastics, tons of terminal tackle, boxes, hand-painted lures, and MORE!

🎉 And we’re celebrating Labor Day weekend with TONS of giveaways throughout the show! Giveaways will include hard baits, boxes, and more!

💥 EVERYTHING STARTS AT JUST $1! 💥
That means some HUGE deals are going to be up for grabs.

If you’ve never watched a Creek Life Whatnot show, this is definitely the one to join!

We hope to see you there for an incredible Labor Day sale!

🎣 See y’all Monday at 2PM!

Bookmark the show here: https://www.whatnot.com/s/nuZPQ6dc

We are excited to announce we will be setup at Ribfest next Saturday! Y’all come out and see us and grab some Creek Life!

🔥🐷 ONE MORE WEEK! 🐷🔥

We are officially just ONE WEEK AWAY from the 3rd Annual First Responder RibFest!

📅 Saturday, September 5th
⏰ 11:00 AM – 6:00 PM
📍 Chamber Park • Mountain City, TN

Get ready for one of the biggest days of the year!

🇺🇸 Color Guard Ceremony 11:00am
🍖 Battle of the Badges BBQ Competition
🛍️ 200+ Vendors
🏃 Hometown Heroes 5K Run/Walk
👑 Queen of the “Q” Beauty Pageant 11:00am
🎶 Live Music – 3 Bands
Lawless Band 12:00pm - 1:30pm
Bitter Luck 2:00pm - 3:30 pm
Slick Cadillac 4:00pm - 5:30 pm
🏈 UT vs. Furman will be aired
🎮 Cartcade Mobile Arcade
🐂 Mechanical Bull
🪄 Magician 1:00pm - 2:00pm
🎨 Face Painting & Airbrush Tattoos
🎈 Balloon Artist 2:30pm-3:30pm
🔥 Kids Fire Safety Class
🏌️ 9-Hole Mini Golf
🍉 Watermelon Eating Contest 3:30PM
🥧 Pie Eating Contest 1:30PM
🚔 Jail-N-Bail
🎟️ Raffles, Door Prizes & Silent Auction
💰 50/50 Drawing
🐷 Golden Pig HunT

🎟️ Admission is only $5!
👧 Kids 12 & under FREE
🚒🚑🚓 First Responders FREE

Your admission includes a door prize ticket, raffle ticket, wristband re-entry, and tons of activities throughout the day!

🔥 ONE. MORE. WEEK. 🔥

Come hungry. Bring the family. Spend the day with us!!!

🐷 Eat. Shop. Play. Support.

📣 Saturday, September 5th — we’ll see you at RIBFEST!

📲 SHARE THIS POST with your friends and family!
Let's make sure EVERYONE knows about Ribfest! Help us spread the word and make this year's event the BIGGEST ONE YET! 🔥🐷

🥵 Just added Walnut Stain to the website in the new 2" Crossbearer. Green Pumpkin with a Chartreuse underlying to create that Walnut Stain that's on your fingers after de-husking walnuts.

🔥🎣 WHEEL OF MADNESS IS BACK! 🎣🔥

We have a CRAZY Wheel of Madness Whatnot show planned for tomorrow night at 8:00 PM, and this is easily one of the best shows we’ve put together yet!

We’ll be doing our popular Wheel Spins, where you bid on a spot for your chance to spin the wheel and win a variety of Creek Life products and prizes!

- EVERY SPIN WINS BAIT!
- EVERY SPIN STARTS AT JUST $1!
- OVER $300 IN LARGE PRIZES ALONE!

And that’s not even counting all the other baits on the wheel!

You’ll have a chance to hit 4 HUGE prizes on the wheel:

- Fully Loaded Tackle Tray
- Fully Loaded Plastic Tray
- Fully Loaded Double-Sided Tackle Box — OVER $150 VALUE!
- Lew’s Laser Lite Spinning Reel

This is going to be an EPIC night of fishing gear, bait, prizes, and plenty of fun!

📌 Make sure you bookmark the show and set your reminder for TOMORROW at 8:00 PM!

https://www.whatnot.com/s/RZXX1tPP

And if you’ve never stopped by one of our Whatnot shows before, THIS is the one you want to be at! You won’t want to miss this Wheel of Madness! 🎣

I need some opinions

I've been seriously thinking about shrinking our soft plastic color lineup down and focusing a lot more on single colors, with fewer laminates.

I haven't made my mind up yet, but the more I think about it, the more it makes sense for a few reasons.

1. Our baits are SMALL.

A lot of the stuff we make is really thin. With a bigger bass bait you've got enough plastic there for two translucent colors to show really well.

On some of our little creek baits, you just don't.

I've found myself having to make colors more opaque just so you can actually see the laminate when you're looking down at the bait. And honestly, I don't know that I like doing that.

I'd rather make a really good translucent color that looks right in the water than make it more opaque just so I can say it's a laminate.

2. Time.

Y'all have kept us BUSY. 😂

Laminates simply take longer to make. That's not a huge deal when you're making a few bags, but when you're trying to keep hundreds of different combinations stocked, it adds up fast.

I'd rather spend that time keeping the stuff you guys actually fish in stock.

3. Space.

This one is getting a little stupid. 😂

With all the different baits and colors we make, I'm getting close to 500 different soft plastic variants.

That's 500 different things that potentially have to be made, bagged, labeled, organized and somehow found when somebody orders it.

I ain't got that much room. 😂

4. The more I learn about color underwater, the more I think LESS might actually be MORE.

This is probably the biggest reason I've been thinking about it.

Fish can absolutely see color, but what we see holding a bait in our hand isn't necessarily what a fish sees underwater.

Water clarity changes things. Light changes things. Depth changes things. Contrast and silhouette matter. Opacity matters. Even what species you're fishing for matters.

And it's made me start looking at our colors differently.

Instead of asking, "Does this color look cool?"

I'm starting to ask, "What does this color actually DO?"

Does it give a good silhouette in stained water?

Does light pass through it naturally in clear water?

Does it imitate something that actually lives in these creeks?

Does it give enough contrast for a fish to pick it out?

And do I already have three other colors doing basically the same damn thing?

That's the part that's really got me thinking.

I'd almost rather have 10 or 12 REALLY good colors where I can tell you exactly why each one exists than have 20 or 30 just because they all look good hanging on the wall.

And I'm starting to wonder if we've just got too many choices anyway.

Hell, sometimes I look at our color list and don't know what I'd pick. 😂

I can only imagine somebody finding us for the first time and trying to decide between all of them.

Now, I'm NOT talking about getting rid of laminates completely.

We've got some laminates that have become part of what we do, some that really do give you something different in the water, and probably a few that y'all would come beat on my door if I discontinued. 😂

Those aren't what I'm talking about.

I'm thinking more along the lines of having a really dialed-in group of core colors, keeping the laminates that actually deserve to be there, and then still doing the weird stuff as limited colors, seasonal colors and special drops.

That way when we make a new permanent color, it actually has to earn a spot.

It needs to do something the others don't.

So before I go changing a bunch of stuff, I want to hear from y'all.

If you could only keep 10–12 of our colors permanently, which ones are you saving?

And probably the bigger question...

Which laminates are absolutely UNTOUCHABLE?

Because I have a feeling I'm about to find out real quick which ones I better not mess with. 😂

I've had a few customers that have stated the website will not let them select the color they want or it os not changing the color when they select it. Has anyone else had this issue or could some of you please try to replicate this so we can possibly pinpoint the issue? Thank you!

It’s finally here.

The Crossbearer — 2" Dragonfly Larvae

A collaboration between Creek Life Lure Co. × By His Grace Fishing.

https://www.youtube.com/watch?v=bTINZwE2WxU&t=132s

Built to imitate the dragonfly larvae crawling the bottoms of our creeks, with a cross molded right into the tail as a reminder of the faith behind its creation.

Crawl it. Drift it. Float it. Or just let the creek do the work.

The Crossbearer is available NOW.

Carry your faith. Fish the current.

https://creeklifelureco.com/products/the-jarfly-1-5x-2-1-8-oz-floating-cicada-3-per-pack-copy

I bought a macro lens for my cellphone. Check out this magnified photo of our popular color called Granny's Griddle!