IMI Agency

Hotels aren't just participating in cocktail culture; they're helping define its future.

At this year's Tales of the Cocktail, Hyatt's Miranda Breedlove joined industry leaders for the seminar "Sleeping Giants: How Legacy Hotels Will Transform Global Hospitality", exploring the growing influence hotels have on beverage innovation, guest experience, and hospitality careers.

From iconic cocktails born in hotel bars, like the Bloody Mary at The St. Regis New York and the Piña Colada at Caribe Hilton to today's elevated beverage programs, hotels have long served as incubators for creativity and culture.

As luxury and lifestyle hotel brands continue to expand globally, the expectations for exceptional food and beverage experiences are rising. Success increasingly depends on attracting top talent, investing in innovation, and creating meaningful career pathways that elevate both team members and guests.

The future of hospitality isn't just being built in restaurants and bars. It's being shaped in hotels around the world.

Great partnerships are powered by great people.

We recently had the opportunity to bring together members of the Norwegian Cruise Line and IMI Agency teams for an evening of connection and conversation at Maple and Ash Miami.

Moments like these are a great reminder that behind every successful program, project, and initiative are strong relationships built on trust, collaboration, and a shared commitment to excellence.

Thank you to everyone who joined us. We're proud of what we're building together and excited for what's ahead.

IMI Agency is proud to announce the well-deserved promotion of our team member, Shawn Fair! 🥂

Congratulations on this exciting milestone and thank you for your continued dedication to our team. Here's to your next chapter!

Burtons Grill & Bar and sister concept Red Heat Tavern operate 30 locations and growing, delivering a polished, approachable beverage program featuring balanced cocktails, diverse wines, and local craft beers with consistent quality.

For more information on how IMI will be working with Burtons Grill & Bar in Building Better Beverage Business™, please reach out to Shara Moore, [email protected].

On this week’s edition of WGN TV Weekend Morning News Sunday Brunch, IMI Mixologist Lauren Parton joined Tim Joyce to showcase signature cocktails from Aire Rooftop Bar.

The segment spotlighted Aire’s elevated rooftop experience, creative cocktail offerings, and the thoughtful beverage program that continues to make it a must-visit destination in the heart of Chicago.

📍Aire Rooftop Bar at Hyatt Centric The Loop Chicago | 100 West Monroe Street

Congratulations to Joe's Seafood, Prime Steak & Stone Crab DC on being named Service Program of the Year at this year's RAMMY Awards! 🎉

This well-deserved recognition is a testament to the team's unwavering commitment to exceptional hospitality and creating unforgettable guest experiences.

We're proud to partner with hospitality leaders who continue to raise the bar for our industry. Congratulations to the entire Joe's Seafood, Prime Steak & Stone Crab team on this incredible achievement!

Red, white, and team spirit.

The IMI Atlanta team celebrated America's 250th Birthday with an all-American barbecue lunch, great company, and a little friendly competition.

From Name That State and Patriotic Jenga to Brand Awareness, Co****le, and more, teams put their knowledge and skills to the test for some holiday bragging rights.

Congratulations to our winning team—Ashley, Shara, Gabby, and Grace—for earning the highest overall score!

IMI’s signature events brought the Aspen Food & Wine weekend to life from start to finish. We kicked things off at Hospitality House, welcoming clients and partners to ease into the weekend with refreshing drinks and great conversation. The momentum continued Saturday morning at Restore B4, where guests reset and recharged with elevated wellness experiences, curated bites, and cocktails before stepping in front of Nigel Barker’s lens. We closed it all out in true IMI style, celebrating five years of Late Night in the Red Room with a high-energy, cabaret-inspired dance party—an unforgettable send-off to an incredible weekend.

IMI Events helped bring two standout partner experiences to life during the Aspen Food & Wine weekend, each offering its own unique energy! Denim & Dirty’s at Aspen Vodka Distillery delivered a lively, western-inspired celebration with themed dirty cocktails, breathtaking views, and custom memorable takeaways. Meanwhile, the 2nd Annual Elevated Escape at the St. Regis Spa provided a calm and curated reset—where Dana Michelle Consulting and partners Avaline, Nespresso, and Nestlé Waters created a serene, wellness-focused experience with bubbles, bites, and rejuvenating moments—perfectly balancing the weekend’s high-energy festivities!

Congratulations to two outstanding industry leaders and valued IMI Agency partners, Antonio Carranza of Hyatt and Luis Ortega of Norwegian Cruise Line on being recognized as BevX Movers & Shakers for 2026 at this year’s Beverage Industry Week in Minneapolis.

This well-deserved honor celebrates individuals who are driving innovation, elevating guest experiences, and shaping the future of beverage programs across hospitality and travel. We are proud to work alongside Antonio and Luis and witness firsthand their passion, leadership, and commitment to excellence. Their impact continues to inspire partners, teams, and the industry as a whole.

Please join us in congratulating these exceptional leaders on this incredible achievement!